#9728AB#9728AB

#9728AB is a mid, highly saturated purple. Relative luminance 0.110; OKLCH L 50.7% C 0.208 H 321.0°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#9728AB
RGB	rgb(151, 40, 171)
HSL	hsl(291, 62%, 41%)
HSV	hsv(291, 77%, 67%)
CMYK	cmyk(11.7%, 76.6%, 0%, 32.9%)
CIE-LAB	lab(39.64, 61.80, -46.76)
CIE-LCH	lch(39.64, 77.50, 322.89°)
OKLab	oklab(50.7% 0.1616 -0.131)
OKLCH	oklch(50.7% 0.208 321)
XYZ	xyz(20.8711, 11.0383, 39.5514)
Luminance	0.1104 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728AB #3CAB28

analogous

#5628AB #9728AB #AB287E

triadic

#9728AB #AB9728 #28AB97

tetradic

#9728AB #AB5628 #3CAB28 #287EAB

square

#9728AB #AB5628 #3CAB28 #287EAB

split-complementary

#9728AB #7EAB28 #28AB56

monochromatic

#3F1148 #6B1C79 #9728AB #BB3ED2 #CD70DE

Accessibility & contrast

On white

6.55

#9728AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#9728AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728AB

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728AB	#FFFFFF	#000000	##FFFFFF
##9728AB	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AF

Deuteranopia (green-blind)

#3861A8

Tritanopia (blue-blind)

#984369

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #9728ab;
/* rgb */ color: rgb(151, 40, 171);
/* oklch */ color: oklch(50.7% 0.208 321.0);

Tailwind

colors: {
  custom: {
    50: '#ba6fc5',
    500: '#9728ab',
    950: '#000000',
  },
}

SCSS

$custom: #9728ab;
$custom-light: #ba6fc5;
$custom-dark: #000000;

JSON

{
  "hex": "#9728ab",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 171
  },
  "hsl": {
    "h": 290.84,
    "s": 62.085,
    "l": 41.373
  },
  "oklch": {
    "l": 0.50702,
    "c": 0.20801,
    "h": 321
  },
  "luminance": 0.11037
}

Semantic roles & 50–950 ramp

primary

#9728AB

secondary

#78C46A

accent

#E5435B

background

#FBF7FC

surface

#F7EDF8

border

#D0C8D1

text

#120813

muted

#817B82

Preview Lab

Preview with #9728AB

Body copy rendered with the generated semantic roles for this colour.

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