#9728AA#9728AA

#9728AA is a mid, highly saturated purple. Relative luminance 0.110; OKLCH L 50.6% C 0.207 H 321.3°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#9728AA
RGB	rgb(151, 40, 170)
HSL	hsl(291, 62%, 41%)
HSV	hsv(291, 76%, 67%)
CMYK	cmyk(11.2%, 76.5%, 0%, 33.3%)
CIE-LAB	lab(39.58, 61.62, -46.27)
CIE-LCH	lch(39.58, 77.06, 323.10°)
OKLab	oklab(50.64% 0.1616 -0.1296)
OKLCH	oklch(50.64% 0.207 321.3)
XYZ	xyz(20.7762, 11.0003, 39.0514)
Luminance	0.1100 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728AA #3BAA28

analogous

#5628AA #9728AA #AA287C

triadic

#9728AA #AA9728 #28AA97

tetradic

#9728AA #AA5628 #3BAA28 #287CAA

square

#9728AA #AA5628 #3BAA28 #287CAA

split-complementary

#9728AA #7CAA28 #28AA56

monochromatic

#3F1147 #6B1C78 #9728AA #BC3ED2 #CD6FDD

Accessibility & contrast

On white

6.56

#9728AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#9728AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728AA

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728AA	#FFFFFF	#000000	##FFFFFF
##9728AA	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056AE

Deuteranopia (green-blind)

#3961A7

Tritanopia (blue-blind)

#984268

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #9728aa;
/* rgb */ color: rgb(151, 40, 170);
/* oklch */ color: oklch(50.6% 0.207 321.3);

Tailwind

colors: {
  custom: {
    50: '#ba6fc4',
    500: '#9728aa',
    950: '#000000',
  },
}

SCSS

$custom: #9728aa;
$custom-light: #ba6fc4;
$custom-dark: #000000;

JSON

{
  "hex": "#9728aa",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 170
  },
  "hsl": {
    "h": 291.231,
    "s": 61.905,
    "l": 41.176
  },
  "oklch": {
    "l": 0.50637,
    "c": 0.20717,
    "h": 321.3
  },
  "luminance": 0.10999
}

Semantic roles & 50–950 ramp

primary

#9728AA

secondary

#77C46A

accent

#E5435B

background

#FBF7FC

surface

#F7EDF8

border

#D0C8D1

text

#120813

muted

#817B82

Preview Lab

Preview with #9728AA

Body copy rendered with the generated semantic roles for this colour.

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