#9728A9#9728A9

#9728A9 is a mid, highly saturated purple. Relative luminance 0.110; OKLCH L 50.6% C 0.206 H 321.6°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#9728A9
RGB	rgb(151, 40, 169)
HSL	hsl(292, 62%, 41%)
HSV	hsv(292, 76%, 66%)
CMYK	cmyk(10.7%, 76.3%, 0%, 33.7%)
CIE-LAB	lab(39.52, 61.44, -45.77)
CIE-LCH	lch(39.52, 76.62, 323.31°)
OKLab	oklab(50.57% 0.1617 -0.1281)
OKLCH	oklch(50.57% 0.206 321.6)
XYZ	xyz(20.6819, 10.9626, 38.5550)
Luminance	0.1096 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728A9 #3AA928

analogous

#5628A9 #9728A9 #A9287A

triadic

#9728A9 #A99728 #28A997

tetradic

#9728A9 #A95628 #3AA928 #287AA9

square

#9728A9 #A95628 #3AA928 #287AA9

split-complementary

#9728A9 #7AA928 #28A956

monochromatic

#3F1146 #6B1C78 #9728A9 #BC3DD1 #CD6FDD

Accessibility & contrast

On white

6.58

#9728A9 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#9728A9 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728A9

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728A9	#FFFFFF	#000000	##FFFFFF
##9728A9	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055AC

Deuteranopia (green-blind)

#3961A6

Tritanopia (blue-blind)

#984267

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #9728a9;
/* rgb */ color: rgb(151, 40, 169);
/* oklch */ color: oklch(50.6% 0.206 321.6);

Tailwind

colors: {
  custom: {
    50: '#b96fc3',
    500: '#9728a9',
    950: '#000000',
  },
}

SCSS

$custom: #9728a9;
$custom-light: #b96fc3;
$custom-dark: #000000;

JSON

{
  "hex": "#9728a9",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 169
  },
  "hsl": {
    "h": 291.628,
    "s": 61.722,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50571,
    "c": 0.20635,
    "h": 321.6
  },
  "luminance": 0.10961
}

Semantic roles & 50–950 ramp

primary

#9728A9

secondary

#76C469

accent

#E5435A

background

#FBF7FC

surface

#F7EDF8

border

#D0C8D1

text

#120812

muted

#817B81

Preview Lab

Preview with #9728A9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →