#9728A4#9728A4

#9728A4 is a mid, highly saturated purple. Relative luminance 0.108; OKLCH L 50.2% C 0.202 H 323.3°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#9728A4
RGB	rgb(151, 40, 164)
HSL	hsl(294, 61%, 40%)
HSV	hsv(294, 76%, 64%)
CMYK	cmyk(7.9%, 75.6%, 0%, 35.7%)
CIE-LAB	lab(39.20, 60.54, -43.28)
CIE-LCH	lch(39.20, 74.42, 324.44°)
OKLab	oklab(50.25% 0.1621 -0.1209)
OKLCH	oklch(50.25% 0.202 323.3)
XYZ	xyz(20.2215, 10.7785, 36.1301)
Luminance	0.1078 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728A4 #35A428

analogous

#5928A4 #9728A4 #A42873

triadic

#9728A4 #A49728 #28A497

tetradic

#9728A4 #A45928 #35A428 #2873A4

square

#9728A4 #A45928 #35A428 #2873A4

split-complementary

#9728A4 #73A428 #28A459

monochromatic

#3C1042 #6A1C73 #9728A4 #BF3ACF #CF6BDB

Accessibility & contrast

On white

6.66

#9728A4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#9728A4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728A4

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728A4	#FFFFFF	#000000	##FFFFFF
##9728A4	1.00	6.66	3.16	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A7

Deuteranopia (green-blind)

#3D61A1

Tritanopia (blue-blind)

#993F65

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #9728a4;
/* rgb */ color: rgb(151, 40, 164);
/* oklch */ color: oklch(50.2% 0.202 323.3);

Tailwind

colors: {
  custom: {
    50: '#b96ebf',
    500: '#9728a4',
    950: '#000000',
  },
}

SCSS

$custom: #9728a4;
$custom-light: #b96ebf;
$custom-dark: #000000;

JSON

{
  "hex": "#9728a4",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 164
  },
  "hsl": {
    "h": 293.71,
    "s": 60.784,
    "l": 40
  },
  "oklch": {
    "l": 0.50249,
    "c": 0.20222,
    "h": 323.3
  },
  "luminance": 0.10777
}

Semantic roles & 50–950 ramp

primary

#9728A4

secondary

#70C166

accent

#E44455

background

#FBF7FB

surface

#F7EDF7

border

#D0C8D0

text

#120812

muted

#817B81

Preview Lab

Preview with #9728A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →