#9728A3#9728A3

#9728A3 is a mid, highly saturated purple. Relative luminance 0.107; OKLCH L 50.2% C 0.201 H 323.6°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#9728A3
RGB	rgb(151, 40, 163)
HSL	hsl(294, 61%, 40%)
HSV	hsv(294, 75%, 64%)
CMYK	cmyk(7.4%, 75.5%, 0%, 36.1%)
CIE-LAB	lab(39.14, 60.36, -42.78)
CIE-LCH	lch(39.14, 73.98, 324.67°)
OKLab	oklab(50.19% 0.1622 -0.1194)
OKLCH	oklch(50.19% 0.201 323.6)
XYZ	xyz(20.1316, 10.7425, 35.6564)
Luminance	0.1074 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728A3 #34A328

analogous

#5928A3 #9728A3 #A32872

triadic

#9728A3 #A39728 #28A397

tetradic

#9728A3 #A35928 #34A328 #2872A3

square

#9728A3 #A35928 #34A328 #2872A3

split-complementary

#9728A3 #72A328 #28A359

monochromatic

#3C1041 #691C72 #9728A3 #C03ACF #D06BDB

Accessibility & contrast

On white

6.67

#9728A3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#9728A3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728A3

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728A3	#FFFFFF	#000000	##FFFFFF
##9728A3	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054A6

Deuteranopia (green-blind)

#3E61A0

Tritanopia (blue-blind)

#9A3F64

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #9728a3;
/* rgb */ color: rgb(151, 40, 163);
/* oklch */ color: oklch(50.2% 0.201 323.6);

Tailwind

colors: {
  custom: {
    50: '#b96ebf',
    500: '#9728a3',
    950: '#000000',
  },
}

SCSS

$custom: #9728a3;
$custom-light: #b96ebf;
$custom-dark: #000000;

JSON

{
  "hex": "#9728a3",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 163
  },
  "hsl": {
    "h": 294.146,
    "s": 60.591,
    "l": 39.804
  },
  "oklch": {
    "l": 0.50186,
    "c": 0.2014,
    "h": 323.6
  },
  "luminance": 0.10741
}

Semantic roles & 50–950 ramp

primary

#9728A3

secondary

#6FC166

accent

#E44454

background

#FBF7FB

surface

#F7EDF7

border

#D0C8D0

text

#120812

muted

#817B81

Preview Lab

Preview with #9728A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →