#9728A0#9728A0

#9728A0 is a mid, vivid purple. Relative luminance 0.106; OKLCH L 50.0% C 0.199 H 324.7°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#9728A0
RGB	rgb(151, 40, 160)
HSL	hsl(296, 60%, 39%)
HSV	hsv(296, 75%, 63%)
CMYK	cmyk(5.6%, 75%, 0%, 37.3%)
CIE-LAB	lab(38.96, 59.83, -41.27)
CIE-LCH	lch(38.96, 72.68, 325.40°)
OKLab	oklab(50% 0.1624 -0.115)
OKLCH	oklch(50% 0.199 324.7)
XYZ	xyz(19.8660, 10.6362, 34.2575)
Luminance	0.1064 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9728A0 #31A028

analogous

#5B28A0 #9728A0 #A0286D

triadic

#9728A0 #A09728 #28A097

tetradic

#9728A0 #A05B28 #31A028 #286DA0

square

#9728A0 #A05B28 #31A028 #286DA0

split-complementary

#9728A0 #6DA028 #28A05B

monochromatic

#3B103E #691C6F #9728A0 #C238CD #D169D9

Accessibility & contrast

On white

6.72

#9728A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#9728A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9728A0

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9728A0	#FFFFFF	#000000	##FFFFFF
##9728A0	1.00	6.72	3.13	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053A3

Deuteranopia (green-blind)

#40609D

Tritanopia (blue-blind)

#9A3D62

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #9728a0;
/* rgb */ color: rgb(151, 40, 160);
/* oklch */ color: oklch(50.0% 0.199 324.7);

Tailwind

colors: {
  custom: {
    50: '#b96ebd',
    500: '#9728a0',
    950: '#000000',
  },
}

SCSS

$custom: #9728a0;
$custom-light: #b96ebd;
$custom-dark: #000000;

JSON

{
  "hex": "#9728a0",
  "rgb": {
    "r": 151,
    "g": 40,
    "b": 160
  },
  "hsl": {
    "h": 295.5,
    "s": 60,
    "l": 39.216
  },
  "oklch": {
    "l": 0.49997,
    "c": 0.19895,
    "h": 324.7
  },
  "luminance": 0.10635
}

Semantic roles & 50–950 ramp

primary

#9728A0

secondary

#6BC064

accent

#E34551

background

#FBF7FB

surface

#F7EDF6

border

#D0C8D0

text

#120812

muted

#817B81

Preview Lab

Preview with #9728A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →