#97278D#97278D

#97278D is a mid, vivid purple. Relative luminance 0.100; OKLCH L 48.8% C 0.185 H 332.0°. Best body text is #FFFFFF at 7.02:1 contrast (WCAG AA passes).

Color values

HEX	#97278D
RGB	rgb(151, 39, 141)
HSL	hsl(305, 59%, 37%)
HSV	hsv(305, 74%, 59%)
CMYK	cmyk(0%, 74.2%, 6.6%, 40.8%)
CIE-LAB	lab(37.76, 56.97, -31.63)
CIE-LCH	lch(37.76, 65.16, 330.96°)
OKLab	oklab(48.79% 0.1633 -0.087)
OKLCH	oklch(48.79% 0.185 332)
XYZ	xyz(18.2958, 9.9549, 26.1520)
Luminance	0.0995 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97278D #279731

analogous

#692797 #97278D #972755

triadic

#97278D #8D9727 #278D97

tetradic

#97278D #976927 #279731 #275597

square

#97278D #976927 #279731 #275597

split-complementary

#97278D #559727 #279769

monochromatic

#360E32 #661A60 #97278D #C834BA #D662CC

Accessibility & contrast

On white

7.02

#97278D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.99

#97278D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97278D

7.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97278D	#FFFFFF	#000000	##FFFFFF
##97278D	1.00	7.02	2.99	7.02
#FFFFFF	7.02	1.00	21.00	1.00
#000000	2.99	21.00	1.00	21.00
##FFFFFF	7.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1F4F90

Deuteranopia (green-blind)

#4B5E8A

Tritanopia (blue-blind)

#9D3457

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #97278d;
/* rgb */ color: rgb(151, 39, 141);
/* oklch */ color: oklch(48.8% 0.185 332.0);

Tailwind

colors: {
  custom: {
    50: '#b96daf',
    500: '#97278d',
    950: '#000000',
  },
}

SCSS

$custom: #97278d;
$custom-light: #b96daf;
$custom-dark: #000000;

JSON

{
  "hex": "#97278d",
  "rgb": {
    "r": 151,
    "g": 39,
    "b": 141
  },
  "hsl": {
    "h": 305.357,
    "s": 58.947,
    "l": 37.255
  },
  "oklch": {
    "l": 0.4879,
    "c": 0.18505,
    "h": 332
  },
  "luminance": 0.09953
}

Semantic roles & 50–950 ramp

primary

#97278D

secondary

#5EBC66

accent

#E25446

background

#FBF6FA

surface

#F7ECF4

border

#D0C7CE

text

#120810

muted

#817B7F

Preview Lab

Preview with #97278D

Body copy rendered with the generated semantic roles for this colour.

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