#972744#972744

#972744 is a mid, vivid pink. Relative luminance 0.084; OKLCH L 45.8% C 0.148 H 10.2°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).

Color values

HEX	#972744
RGB	rgb(151, 39, 68)
HSL	hsl(344, 59%, 37%)
HSV	hsv(344, 74%, 59%)
CMYK	cmyk(0%, 74.2%, 55%, 40.8%)
CIE-LAB	lab(34.90, 47.96, 10.27)
CIE-LCH	lch(34.90, 49.05, 12.09°)
OKLab	oklab(45.77% 0.1455 0.0261)
OKLCH	oklch(45.77% 0.148 10.2)
XYZ	xyz(14.5327, 8.4497, 6.3334)
Luminance	0.0845 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972744 #27977A

analogous

#97277C #972744 #974227

triadic

#972744 #449727 #274497

tetradic

#972744 #7C9727 #27977A #422797

square

#972744 #7C9727 #27977A #422797

split-complementary

#972744 #279742 #277C97

monochromatic

#360E18 #661A2E #972744 #C8345A #D66280

Accessibility & contrast

On white

7.81

#972744 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#972744 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972744

7.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972744	#FFFFFF	#000000	##FFFFFF
##972744	1.00	7.81	2.69	7.81
#FFFFFF	7.81	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#434444

Deuteranopia (green-blind)

#605A41

Tritanopia (blue-blind)

#A50A33

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #972744;
/* rgb */ color: rgb(151, 39, 68);
/* oklch */ color: oklch(45.8% 0.148 10.2);

Tailwind

colors: {
  custom: {
    50: '#bb6b77',
    500: '#972744',
    950: '#000000',
  },
}

SCSS

$custom: #972744;
$custom-light: #bb6b77;
$custom-dark: #000000;

JSON

{
  "hex": "#972744",
  "rgb": {
    "r": 151,
    "g": 39,
    "b": 68
  },
  "hsl": {
    "h": 344.464,
    "s": 58.947,
    "l": 37.255
  },
  "oklch": {
    "l": 0.45773,
    "c": 0.14778,
    "h": 10.2
  },
  "luminance": 0.08448
}

Semantic roles & 50–950 ramp

primary

#972744

secondary

#5EBCA4

accent

#E2BA46

background

#FCF6F7

surface

#F8ECED

border

#D1C7C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #972744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →