#972740#972740

#972740 is a mid, vivid red. Relative luminance 0.084; OKLCH L 45.7% C 0.147 H 12.5°. Best body text is #FFFFFF at 7.84:1 contrast (WCAG AA passes).

Color values

HEX	#972740
RGB	rgb(151, 39, 64)
HSL	hsl(347, 59%, 37%)
HSV	hsv(347, 74%, 59%)
CMYK	cmyk(0%, 74.2%, 57.6%, 40.8%)
CIE-LAB	lab(34.81, 47.64, 12.73)
CIE-LCH	lch(34.81, 49.31, 14.96°)
OKLab	oklab(45.67% 0.1439 0.0318)
OKLCH	oklch(45.67% 0.147 12.5)
XYZ	xyz(14.4148, 8.4025, 5.7123)
Luminance	0.0840 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972740 #27977E

analogous

#972778 #972740 #974627

triadic

#972740 #409727 #274097

tetradic

#972740 #789727 #27977E #462797

square

#972740 #789727 #27977E #462797

split-complementary

#972740 #279746 #277897

monochromatic

#360E17 #661A2B #972740 #C83455 #D6627C

Accessibility & contrast

On white

7.84

#972740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#972740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972740

7.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972740	#FFFFFF	#000000	##FFFFFF
##972740	1.00	7.84	2.68	7.84
#FFFFFF	7.84	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444340

Deuteranopia (green-blind)

#615A3D

Tritanopia (blue-blind)

#A50731

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #972740;
/* rgb */ color: rgb(151, 39, 64);
/* oklch */ color: oklch(45.7% 0.147 12.5);

Tailwind

colors: {
  custom: {
    50: '#bc6a74',
    500: '#972740',
    950: '#000000',
  },
}

SCSS

$custom: #972740;
$custom-light: #bc6a74;
$custom-dark: #000000;

JSON

{
  "hex": "#972740",
  "rgb": {
    "r": 151,
    "g": 39,
    "b": 64
  },
  "hsl": {
    "h": 346.607,
    "s": 58.947,
    "l": 37.255
  },
  "oklch": {
    "l": 0.45672,
    "c": 0.14732,
    "h": 12.5
  },
  "luminance": 0.08401
}

Semantic roles & 50–950 ramp

primary

#972740

secondary

#5EBCA7

accent

#E2BF46

background

#FCF6F7

surface

#F8ECED

border

#D1C7C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #972740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →