#972739#972739
#972739 is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.5% C 0.147 H 16.4°. Best body text is #FFFFFF at 7.88:1 contrast (WCAG AA passes).
Color values
| HEX | #972739 |
|---|---|
| RGB | rgb(151, 39, 57) |
| HSL | hsl(350, 59%, 37%) |
| HSV | hsv(350, 74%, 59%) |
| CMYK | cmyk(0%, 74.2%, 62.3%, 40.8%) |
| CIE-LAB | lab(34.66, 47.14, 17.04) |
| CIE-LCH | lch(34.66, 50.12, 19.88°) |
| OKLab | oklab(45.51% 0.141 0.0415) |
| OKLCH | oklch(45.51% 0.147 16.4) |
| XYZ | xyz(14.2280, 8.3278, 4.7283) |
| Luminance | 0.0833 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.80
Cranberry
#9E003A
ΔE00 4.25
Red Wine
#8C0034
ΔE00 5.80
Raspberry (survey)
#B00149
ΔE00 6.78
Rose Red
#BE013C
ΔE00 7.02
Purplish Red
#B0054B
ΔE00 7.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972739 #279785
analogous
#972771 #972739 #974D27
triadic
#972739 #399727 #273997
tetradic
#972739 #719727 #279785 #4D2797
square
#972739 #719727 #279785 #4D2797
split-complementary
#972739 #27974D #277197
monochromatic
#360E14 #661A27 #972739 #C8344B #D66275
Accessibility & contrast
On white
7.88
#972739 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.67
#972739 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972739
7.88:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972739 | 1.00 | 7.88 | 2.67 | 7.88 |
| #FFFFFF | 7.88 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.88 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#454339
Deuteranopia (green-blind)
#625A36
Tritanopia (blue-blind)
#A6022F
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972739; /* rgb */ color: rgb(151, 39, 57); /* oklch */ color: oklch(45.5% 0.147 16.4);
Tailwind
colors: {
custom: {
50: '#bc6a6f',
500: '#972739',
950: '#000000',
},
}SCSS
$custom: #972739; $custom-light: #bc6a6f; $custom-dark: #000000;
JSON
{
"hex": "#972739",
"rgb": {
"r": 151,
"g": 39,
"b": 57
},
"hsl": {
"h": 350.357,
"s": 58.947,
"l": 37.255
},
"oklch": {
"l": 0.4551,
"c": 0.14696,
"h": 16.4
},
"luminance": 0.08326
}Semantic roles & 50–950 ramp
primary
#972739
secondary
#5EBCAD
accent
#E2C946
background
#FCF6F6
surface
#F8ECEC
border
#D1C7C7
text
#130707
muted
#827A7A