#972723#972723

#972723 is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.1% C 0.149 H 27.1°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#972723
RGB	rgb(151, 39, 35)
HSL	hsl(2, 62%, 36%)
HSV	hsv(2, 77%, 59%)
CMYK	cmyk(0%, 74.2%, 76.8%, 40.8%)
CIE-LAB	lab(34.30, 45.94, 30.36)
CIE-LCH	lch(34.30, 55.06, 33.46°)
OKLab	oklab(45.13% 0.1324 0.0677)
OKLCH	oklch(45.13% 0.149 27.1)
XYZ	xyz(13.7930, 8.1538, 2.4374)
Luminance	0.0815 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972723 #239397

analogous

#972359 #972723 #976123

triadic

#972723 #239727 #272397

tetradic

#972723 #599723 #239397 #612397

square

#972723 #599723 #239397 #612397

split-complementary

#972723 #239761 #235997

monochromatic

#340D0C #651A17 #972723 #C9342F #D9605B

Accessibility & contrast

On white

7.98

#972723 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#972723 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972723

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972723	#FFFFFF	#000000	##FFFFFF
##972723	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#484121

Deuteranopia (green-blind)

#645A1F

Tritanopia (blue-blind)

#A70027

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #972723;
/* rgb */ color: rgb(151, 39, 35);
/* oklch */ color: oklch(45.1% 0.149 27.1);

Tailwind

colors: {
  custom: {
    50: '#be6a5e',
    500: '#972723',
    950: '#000000',
  },
}

SCSS

$custom: #972723;
$custom-light: #be6a5e;
$custom-dark: #000000;

JSON

{
  "hex": "#972723",
  "rgb": {
    "r": 151,
    "g": 39,
    "b": 35
  },
  "hsl": {
    "h": 2.069,
    "s": 62.366,
    "l": 36.471
  },
  "oklch": {
    "l": 0.45132,
    "c": 0.1487,
    "h": 27.1
  },
  "luminance": 0.08152
}

Semantic roles & 50–950 ramp

primary

#972723

secondary

#58BABE

accent

#E0E542

background

#FCF6F5

surface

#F9EBE9

border

#D2C6C5

text

#140704

muted

#827A79

Preview Lab

Preview with #972723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →