#97263B#97263B
#97263B is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.5% C 0.148 H 15.0°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).
Color values
| HEX | #97263B |
|---|---|
| RGB | rgb(151, 38, 59) |
| HSL | hsl(349, 60%, 37%) |
| HSV | hsv(349, 75%, 59%) |
| CMYK | cmyk(0%, 74.8%, 60.9%, 40.8%) |
| CIE-LAB | lab(34.57, 47.64, 15.63) |
| CIE-LCH | lch(34.57, 50.14, 18.17°) |
| OKLab | oklab(45.46% 0.143 0.0384) |
| OKLCH | oklch(45.46% 0.148 15) |
| XYZ | xyz(14.2465, 8.2834, 4.9855) |
| Luminance | 0.0828 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.64
Rouge
#AB1239
ΔE00 3.87
Red Wine
#8C0034
ΔE00 5.26
Raspberry (survey)
#B00149
ΔE00 6.15
Purplish Red
#B0054B
ΔE00 6.42
Rose Red
#BE013C
ΔE00 7.13
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#97263B #269782
analogous
#972673 #97263B #974A26
triadic
#97263B #3B9726 #263B97
tetradic
#97263B #739726 #269782 #4A2697
square
#97263B #739726 #269782 #4A2697
split-complementary
#97263B #26974A #267397
monochromatic
#350D15 #661A28 #97263B #C8324E #D76076
Accessibility & contrast
On white
7.91
#97263B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#97263B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #97263B
7.91:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##97263B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##97263B | 1.00 | 7.91 | 2.66 | 7.91 |
| #FFFFFF | 7.91 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.91 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#44423B
Deuteranopia (green-blind)
#615A38
Tritanopia (blue-blind)
#A6012F
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #97263b; /* rgb */ color: rgb(151, 38, 59); /* oklch */ color: oklch(45.5% 0.148 15.0);
Tailwind
colors: {
custom: {
50: '#bc6a70',
500: '#97263b',
950: '#000000',
},
}SCSS
$custom: #97263b; $custom-light: #bc6a70; $custom-dark: #000000;
JSON
{
"hex": "#97263b",
"rgb": {
"r": 151,
"g": 38,
"b": 59
},
"hsl": {
"h": 348.85,
"s": 59.788,
"l": 37.059
},
"oklch": {
"l": 0.45457,
"c": 0.14804,
"h": 15
},
"luminance": 0.08281
}Semantic roles & 50–950 ramp
primary
#97263B
secondary
#5CBCAB
accent
#E3C645
background
#FCF6F6
surface
#F8ECEC
border
#D1C7C7
text
#130707
muted
#827A7A