#97261D#97261D

#97261D is a dark, vivid red. Relative luminance 0.081; OKLCH L 45.0% C 0.150 H 29.0°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).

Color values

HEX	#97261D
RGB	rgb(151, 38, 29)
HSL	hsl(4, 68%, 35%)
HSV	hsv(4, 81%, 59%)
CMYK	cmyk(0%, 74.8%, 80.8%, 40.8%)
CIE-LAB	lab(34.10, 46.08, 33.64)
CIE-LCH	lch(34.10, 57.05, 36.13°)
OKLab	oklab(44.96% 0.1316 0.0731)
OKLCH	oklch(44.96% 0.15 29)
XYZ	xyz(13.6790, 8.0564, 1.9969)
Luminance	0.0805 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97261D #1D8E97

analogous

#971D51 #97261D #97631D

triadic

#97261D #1D9726 #261D97

tetradic

#97261D #51971D #1D8E97 #631D97

square

#97261D #51971D #1D8E97 #631D97

split-complementary

#97261D #1D9763 #1D5197

monochromatic

#300C09 #641913 #97261D #CA3327 #DE5B51

Accessibility & contrast

On white

8.04

#97261D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#97261D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97261D

8.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97261D	#FFFFFF	#000000	##FFFFFF
##97261D	1.00	8.04	2.61	8.04
#FFFFFF	8.04	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#48401B

Deuteranopia (green-blind)

#645918

Tritanopia (blue-blind)

#A70025

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #97261d;
/* rgb */ color: rgb(151, 38, 29);
/* oklch */ color: oklch(45.0% 0.150 29.0);

Tailwind

colors: {
  custom: {
    50: '#be695a',
    500: '#97261d',
    950: '#000000',
  },
}

SCSS

$custom: #97261d;
$custom-light: #be695a;
$custom-dark: #000000;

JSON

{
  "hex": "#97261d",
  "rgb": {
    "r": 151,
    "g": 38,
    "b": 29
  },
  "hsl": {
    "h": 4.426,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.4496,
    "c": 0.15048,
    "h": 29
  },
  "luminance": 0.08054
}

Semantic roles & 50–950 ramp

primary

#97261D

secondary

#4FB8C0

accent

#DEEB3D

background

#FCF6F5

surface

#F9EBE9

border

#D2C6C5

text

#140704

muted

#827A79

Preview Lab

Preview with #97261D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →