#972544#972544
#972544 is a mid, vivid pink. Relative luminance 0.083; OKLCH L 45.6% C 0.150 H 9.7°. Best body text is #FFFFFF at 7.88:1 contrast (WCAG AA passes).
Color values
| HEX | #972544 |
|---|---|
| RGB | rgb(151, 37, 68) |
| HSL | hsl(344, 61%, 37%) |
| HSV | hsv(344, 75%, 59%) |
| CMYK | cmyk(0%, 75.5%, 55%, 40.8%) |
| CIE-LAB | lab(34.64, 48.68, 9.91) |
| CIE-LCH | lch(34.64, 49.68, 11.51°) |
| OKLab | oklab(45.58% 0.1478 0.0252) |
| OKLCH | oklch(45.58% 0.15 9.7) |
| XYZ | xyz(14.4688, 8.3218, 6.3121) |
| Luminance | 0.0832 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.41
Purple Red
#990147
ΔE00 4.37
Berry
#990F4B
ΔE00 4.38
Raspberry (survey)
#B00149
ΔE00 4.66
Purplish Red
#B0054B
ΔE00 4.72
Red Wine
#8C0034
ΔE00 4.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972544 #259778
analogous
#97257D #972544 #973F25
triadic
#972544 #449725 #254497
tetradic
#972544 #7D9725 #259778 #3F2597
square
#972544 #7D9725 #259778 #3F2597
split-complementary
#972544 #25973F #257D97
monochromatic
#350D18 #66192E #972544 #C8315A #D85F80
Accessibility & contrast
On white
7.88
#972544 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#972544 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972544
7.88:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972544 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972544 | 1.00 | 7.88 | 2.66 | 7.88 |
| #FFFFFF | 7.88 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.88 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#424345
Deuteranopia (green-blind)
#605A41
Tritanopia (blue-blind)
#A50532
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972544; /* rgb */ color: rgb(151, 37, 68); /* oklch */ color: oklch(45.6% 0.150 9.7);
Tailwind
colors: {
custom: {
50: '#bb6a77',
500: '#972544',
950: '#000000',
},
}SCSS
$custom: #972544; $custom-light: #bb6a77; $custom-dark: #000000;
JSON
{
"hex": "#972544",
"rgb": {
"r": 151,
"g": 37,
"b": 68
},
"hsl": {
"h": 343.684,
"s": 60.638,
"l": 36.863
},
"oklch": {
"l": 0.45582,
"c": 0.14991,
"h": 9.7
},
"luminance": 0.0832
}Semantic roles & 50–950 ramp
primary
#972544
secondary
#5BBDA2
accent
#E4B844
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B