#972543#972543
#972543 is a mid, vivid pink. Relative luminance 0.083; OKLCH L 45.6% C 0.150 H 10.2°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).
Color values
| HEX | #972543 |
|---|---|
| RGB | rgb(151, 37, 67) |
| HSL | hsl(344, 61%, 37%) |
| HSV | hsv(344, 75%, 59%) |
| CMYK | cmyk(0%, 75.5%, 55.6%, 40.8%) |
| CIE-LAB | lab(34.62, 48.60, 10.53) |
| CIE-LCH | lch(34.62, 49.73, 12.22°) |
| OKLab | oklab(45.56% 0.1474 0.0266) |
| OKLCH | oklch(45.56% 0.15 10.2) |
| XYZ | xyz(14.4385, 8.3097, 6.1527) |
| Luminance | 0.0831 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.27
Purple Red
#990147
ΔE00 4.62
Berry
#990F4B
ΔE00 4.68
Red Wine
#8C0034
ΔE00 4.70
Raspberry (survey)
#B00149
ΔE00 4.73
Purplish Red
#B0054B
ΔE00 4.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972543 #259779
analogous
#97257C #972543 #974025
triadic
#972543 #439725 #254397
tetradic
#972543 #7C9725 #259779 #402597
square
#972543 #7C9725 #259779 #402597
split-complementary
#972543 #259740 #257C97
monochromatic
#350D17 #66192D #972543 #C83159 #D85F7F
Accessibility & contrast
On white
7.89
#972543 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#972543 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972543
7.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972543 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972543 | 1.00 | 7.89 | 2.66 | 7.89 |
| #FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#424343
Deuteranopia (green-blind)
#605A40
Tritanopia (blue-blind)
#A50432
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972543; /* rgb */ color: rgb(151, 37, 67); /* oklch */ color: oklch(45.6% 0.150 10.2);
Tailwind
colors: {
custom: {
50: '#bc6a76',
500: '#972543',
950: '#000000',
},
}SCSS
$custom: #972543; $custom-light: #bc6a76; $custom-dark: #000000;
JSON
{
"hex": "#972543",
"rgb": {
"r": 151,
"g": 37,
"b": 67
},
"hsl": {
"h": 344.211,
"s": 60.638,
"l": 36.863
},
"oklch": {
"l": 0.45556,
"c": 0.14977,
"h": 10.2
},
"luminance": 0.08308
}Semantic roles & 50–950 ramp
primary
#972543
secondary
#5BBDA3
accent
#E4BA44
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B