#972540#972540

#972540 is a mid, vivid red. Relative luminance 0.083; OKLCH L 45.5% C 0.149 H 12.0°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).

Color values

HEX	#972540
RGB	rgb(151, 37, 64)
HSL	hsl(346, 61%, 37%)
HSV	hsv(346, 75%, 59%)
CMYK	cmyk(0%, 75.5%, 57.6%, 40.8%)
CIE-LAB	lab(34.55, 48.37, 12.37)
CIE-LCH	lch(34.55, 49.92, 14.35°)
OKLab	oklab(45.48% 0.1462 0.031)
OKLCH	oklch(45.48% 0.149 12)
XYZ	xyz(14.3509, 8.2746, 5.6910)
Luminance	0.0827 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972540 #25977C

analogous

#972579 #972540 #974325

triadic

#972540 #409725 #254097

tetradic

#972540 #799725 #25977C #432597

square

#972540 #799725 #25977C #432597

split-complementary

#972540 #259743 #257997

monochromatic

#350D16 #66192B #972540 #C83155 #D85F7B

Accessibility & contrast

On white

7.91

#972540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#972540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972540

7.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972540	#FFFFFF	#000000	##FFFFFF
##972540	1.00	7.91	2.65	7.91
#FFFFFF	7.91	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#434240

Deuteranopia (green-blind)

#605A3D

Tritanopia (blue-blind)

#A50230

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #972540;
/* rgb */ color: rgb(151, 37, 64);
/* oklch */ color: oklch(45.5% 0.149 12.0);

Tailwind

colors: {
  custom: {
    50: '#bc6a74',
    500: '#972540',
    950: '#000000',
  },
}

SCSS

$custom: #972540;
$custom-light: #bc6a74;
$custom-dark: #000000;

JSON

{
  "hex": "#972540",
  "rgb": {
    "r": 151,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 345.789,
    "s": 60.638,
    "l": 36.863
  },
  "oklch": {
    "l": 0.4548,
    "c": 0.14941,
    "h": 12
  },
  "luminance": 0.08273
}

Semantic roles & 50–950 ramp

primary

#972540

secondary

#5BBDA6

accent

#E4BE44

background

#FCF6F7

surface

#F8EBED

border

#D1C6C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #972540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →