#972538#972538
#972538 is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.3% C 0.149 H 16.4°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).
Color values
| HEX | #972538 |
|---|---|
| RGB | rgb(151, 37, 56) |
| HSL | hsl(350, 61%, 37%) |
| HSV | hsv(350, 75%, 59%) |
| CMYK | cmyk(0%, 75.5%, 62.9%, 40.8%) |
| CIE-LAB | lab(34.38, 47.80, 17.31) |
| CIE-LCH | lch(34.38, 50.84, 19.91°) |
| OKLab | oklab(45.3% 0.1429 0.042) |
| OKLCH | oklch(45.3% 0.149 16.4) |
| XYZ | xyz(14.1393, 8.1900, 4.5769) |
| Luminance | 0.0819 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.73
Cranberry
#9E003A
ΔE00 4.07
Red Wine
#8C0034
ΔE00 5.60
Raspberry (survey)
#B00149
ΔE00 6.77
Burgundy
#800020
ΔE00 6.92
Rose Red
#BE013C
ΔE00 7.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972538 #259784
analogous
#972571 #972538 #974B25
triadic
#972538 #389725 #253897
tetradic
#972538 #719725 #259784 #4B2597
square
#972538 #719725 #259784 #4B2597
split-complementary
#972538 #25974B #257197
monochromatic
#350D14 #661926 #972538 #C8314A #D85F73
Accessibility & contrast
On white
7.96
#972538 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#972538 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972538
7.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972538 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972538 | 1.00 | 7.96 | 2.64 | 7.96 |
| #FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#444238
Deuteranopia (green-blind)
#615935
Tritanopia (blue-blind)
#A6002D
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972538; /* rgb */ color: rgb(151, 37, 56); /* oklch */ color: oklch(45.3% 0.149 16.4);
Tailwind
colors: {
custom: {
50: '#bc696e',
500: '#972538',
950: '#000000',
},
}SCSS
$custom: #972538; $custom-light: #bc696e; $custom-dark: #000000;
JSON
{
"hex": "#972538",
"rgb": {
"r": 151,
"g": 37,
"b": 56
},
"hsl": {
"h": 350,
"s": 60.638,
"l": 36.863
},
"oklch": {
"l": 0.45295,
"c": 0.14896,
"h": 16.4
},
"luminance": 0.08188
}Semantic roles & 50–950 ramp
primary
#972538
secondary
#5BBDAC
accent
#E4C944
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130707
muted
#827A7A