#972444#972444
#972444 is a mid, vivid pink. Relative luminance 0.083; OKLCH L 45.5% C 0.151 H 9.4°. Best body text is #FFFFFF at 7.92:1 contrast (WCAG AA passes).
Color values
| HEX | #972444 |
|---|---|
| RGB | rgb(151, 36, 68) |
| HSL | hsl(343, 61%, 37%) |
| HSV | hsv(343, 76%, 59%) |
| CMYK | cmyk(0%, 76.2%, 55%, 40.8%) |
| CIE-LAB | lab(34.52, 49.03, 9.74) |
| CIE-LCH | lch(34.52, 49.99, 11.24°) |
| OKLab | oklab(45.49% 0.1489 0.0248) |
| OKLCH | oklch(45.49% 0.151 9.4) |
| XYZ | xyz(14.4381, 8.2604, 6.3019) |
| Luminance | 0.0826 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.35
Purple Red
#990147
ΔE00 4.18
Berry
#990F4B
ΔE00 4.21
Raspberry (survey)
#B00149
ΔE00 4.61
Purplish Red
#B0054B
ΔE00 4.67
Red Wine
#8C0034
ΔE00 4.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972444 #249777
analogous
#97247E #972444 #973E24
triadic
#972444 #449724 #244497
tetradic
#972444 #7E9724 #249777 #3E2497
square
#972444 #7E9724 #249777 #3E2497
split-complementary
#972444 #24973E #247E97
monochromatic
#340C17 #66182E #972444 #C8305A #D85D7F
Accessibility & contrast
On white
7.92
#972444 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.65
#972444 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972444
7.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972444 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972444 | 1.00 | 7.92 | 2.65 | 7.92 |
| #FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#424245
Deuteranopia (green-blind)
#5F5A41
Tritanopia (blue-blind)
#A50231
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972444; /* rgb */ color: rgb(151, 36, 68); /* oklch */ color: oklch(45.5% 0.151 9.4);
Tailwind
colors: {
custom: {
50: '#bb6977',
500: '#972444',
950: '#000000',
},
}SCSS
$custom: #972444; $custom-light: #bb6977; $custom-dark: #000000;
JSON
{
"hex": "#972444",
"rgb": {
"r": 151,
"g": 36,
"b": 68
},
"hsl": {
"h": 343.304,
"s": 61.497,
"l": 36.667
},
"oklch": {
"l": 0.45489,
"c": 0.15095,
"h": 9.4
},
"luminance": 0.08258
}Semantic roles & 50–950 ramp
primary
#972444
secondary
#5ABDA1
accent
#E5B843
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B