#972440#972440

#972440 is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.4% C 0.150 H 11.7°. Best body text is #FFFFFF at 7.95:1 contrast (WCAG AA passes).

Color values

HEX	#972440
RGB	rgb(151, 36, 64)
HSL	hsl(345, 61%, 37%)
HSV	hsv(345, 76%, 59%)
CMYK	cmyk(0%, 76.2%, 57.6%, 40.8%)
CIE-LAB	lab(34.42, 48.71, 12.20)
CIE-LCH	lch(34.42, 50.22, 14.06°)
OKLab	oklab(45.39% 0.1473 0.0306)
OKLCH	oklch(45.39% 0.15 11.7)
XYZ	xyz(14.3202, 8.2133, 5.6808)
Luminance	0.0821 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972440 #24977B

analogous

#97247A #972440 #974224

triadic

#972440 #409724 #244097

tetradic

#972440 #7A9724 #24977B #422497

square

#972440 #7A9724 #24977B #422497

split-complementary

#972440 #249742 #247A97

monochromatic

#340C16 #66182B #972440 #C83055 #D85D7B

Accessibility & contrast

On white

7.95

#972440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#972440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972440

7.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972440	#FFFFFF	#000000	##FFFFFF
##972440	1.00	7.95	2.64	7.95
#FFFFFF	7.95	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#424240

Deuteranopia (green-blind)

#60593D

Tritanopia (blue-blind)

#A50030

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #972440;
/* rgb */ color: rgb(151, 36, 64);
/* oklch */ color: oklch(45.4% 0.150 11.7);

Tailwind

colors: {
  custom: {
    50: '#bc6974',
    500: '#972440',
    950: '#000000',
  },
}

SCSS

$custom: #972440;
$custom-light: #bc6974;
$custom-dark: #000000;

JSON

{
  "hex": "#972440",
  "rgb": {
    "r": 151,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 345.391,
    "s": 61.497,
    "l": 36.667
  },
  "oklch": {
    "l": 0.45387,
    "c": 0.15043,
    "h": 11.7
  },
  "luminance": 0.08211
}

Semantic roles & 50–950 ramp

primary

#972440

secondary

#5ABDA5

accent

#E5BD43

background

#FCF6F7

surface

#F8EBED

border

#D1C6C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #972440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →