#972431#972431

#972431 is a mid, vivid red. Relative luminance 0.081; OKLCH L 45.1% C 0.150 H 19.8°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).

Color values

HEX	#972431
RGB	rgb(151, 36, 49)
HSL	hsl(353, 61%, 37%)
HSV	hsv(353, 76%, 59%)
CMYK	cmyk(0%, 76.2%, 67.5%, 40.8%)
CIE-LAB	lab(34.12, 47.71, 21.47)
CIE-LCH	lch(34.12, 52.32, 24.23°)
OKLab	oklab(45.06% 0.1412 0.0508)
OKLCH	oklch(45.06% 0.15 19.8)
XYZ	xyz(13.9493, 8.0649, 3.7273)
Luminance	0.0806 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#972431 #24978A

analogous

#97246B #972431 #975124

triadic

#972431 #319724 #243197

tetradic

#972431 #6B9724 #24978A #512497

square

#972431 #6B9724 #24978A #512497

split-complementary

#972431 #249751 #246B97

monochromatic

#340C11 #661821 #972431 #C83041 #D85D6B

Accessibility & contrast

On white

8.04

#972431 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#972431 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #972431

8.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##972431	#FFFFFF	#000000	##FFFFFF
##972431	1.00	8.04	2.61	8.04
#FFFFFF	8.04	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454131

Deuteranopia (green-blind)

#62592E

Tritanopia (blue-blind)

#A6002A

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #972431;
/* rgb */ color: rgb(151, 36, 49);
/* oklch */ color: oklch(45.1% 0.150 19.8);

Tailwind

colors: {
  custom: {
    50: '#bd6969',
    500: '#972431',
    950: '#000000',
  },
}

SCSS

$custom: #972431;
$custom-light: #bd6969;
$custom-dark: #000000;

JSON

{
  "hex": "#972431",
  "rgb": {
    "r": 151,
    "g": 36,
    "b": 49
  },
  "hsl": {
    "h": 353.217,
    "s": 61.497,
    "l": 36.667
  },
  "oklch": {
    "l": 0.45062,
    "c": 0.15003,
    "h": 19.8
  },
  "luminance": 0.08063
}

Semantic roles & 50–950 ramp

primary

#972431

secondary

#5ABDB2

accent

#E5D243

background

#FCF6F6

surface

#F8EBEB

border

#D1C6C6

text

#130706

muted

#827A7A

Preview Lab

Preview with #972431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →