#972344#972344
#972344 is a mid, vivid pink. Relative luminance 0.082; OKLCH L 45.4% C 0.152 H 9.2°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).
Color values
| HEX | #972344 |
|---|---|
| RGB | rgb(151, 35, 68) |
| HSL | hsl(343, 62%, 36%) |
| HSV | hsv(343, 77%, 59%) |
| CMYK | cmyk(0%, 76.8%, 55%, 40.8%) |
| CIE-LAB | lab(34.40, 49.37, 9.57) |
| CIE-LCH | lch(34.40, 50.29, 10.97°) |
| OKLab | oklab(45.4% 0.15 0.0244) |
| OKLCH | oklch(45.4% 0.152 9.2) |
| XYZ | xyz(14.4083, 8.2008, 6.2919) |
| Luminance | 0.0820 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.30
Purple Red
#990147
ΔE00 3.99
Berry
#990F4B
ΔE00 4.04
Raspberry (survey)
#B00149
ΔE00 4.57
Red Wine
#8C0034
ΔE00 4.58
Purplish Red
#B0054B
ΔE00 4.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972344 #239776
analogous
#97237E #972344 #973C23
triadic
#972344 #449723 #234497
tetradic
#972344 #7E9723 #239776 #3C2397
square
#972344 #7E9723 #239776 #3C2397
split-complementary
#972344 #23973C #237E97
monochromatic
#340C17 #65172E #972344 #C92F5A #D95B7F
Accessibility & contrast
On white
7.96
#972344 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#972344 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972344
7.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972344 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972344 | 1.00 | 7.96 | 2.64 | 7.96 |
| #FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#414245
Deuteranopia (green-blind)
#5F5941
Tritanopia (blue-blind)
#A50031
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972344; /* rgb */ color: rgb(151, 35, 68); /* oklch */ color: oklch(45.4% 0.152 9.2);
Tailwind
colors: {
custom: {
50: '#bc6977',
500: '#972344',
950: '#000000',
},
}SCSS
$custom: #972344; $custom-light: #bc6977; $custom-dark: #000000;
JSON
{
"hex": "#972344",
"rgb": {
"r": 151,
"g": 35,
"b": 68
},
"hsl": {
"h": 342.931,
"s": 62.366,
"l": 36.471
},
"oklch": {
"l": 0.45399,
"c": 0.15197,
"h": 9.2
},
"luminance": 0.08199
}Semantic roles & 50–950 ramp
primary
#972344
secondary
#58BEA1
accent
#E5B742
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B