#972343#972343
#972343 is a mid, vivid pink. Relative luminance 0.082; OKLCH L 45.4% C 0.152 H 9.8°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).
Color values
| HEX | #972343 |
|---|---|
| RGB | rgb(151, 35, 67) |
| HSL | hsl(343, 62%, 36%) |
| HSV | hsv(343, 77%, 59%) |
| CMYK | cmyk(0%, 76.8%, 55.6%, 40.8%) |
| CIE-LAB | lab(34.37, 49.29, 10.19) |
| CIE-LCH | lch(34.37, 50.33, 11.68°) |
| OKLab | oklab(45.37% 0.1496 0.0258) |
| OKLCH | oklch(45.37% 0.152 9.8) |
| XYZ | xyz(14.3780, 8.1887, 6.1326) |
| Luminance | 0.0819 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.13
Purple Red
#990147
ΔE00 4.24
Berry
#990F4B
ΔE00 4.33
Red Wine
#8C0034
ΔE00 4.49
Raspberry (survey)
#B00149
ΔE00 4.62
Purplish Red
#B0054B
ΔE00 4.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972343 #239777
analogous
#97237D #972343 #973D23
triadic
#972343 #439723 #234397
tetradic
#972343 #7D9723 #239777 #3D2397
square
#972343 #7D9723 #239777 #3D2397
split-complementary
#972343 #23973D #237D97
monochromatic
#340C17 #65172D #972343 #C92F59 #D95B7E
Accessibility & contrast
On white
7.96
#972343 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.64
#972343 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972343
7.96:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972343 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972343 | 1.00 | 7.96 | 2.64 | 7.96 |
| #FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.64 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.96 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#414244
Deuteranopia (green-blind)
#5F5940
Tritanopia (blue-blind)
#A50031
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972343; /* rgb */ color: rgb(151, 35, 67); /* oklch */ color: oklch(45.4% 0.152 9.8);
Tailwind
colors: {
custom: {
50: '#bc6976',
500: '#972343',
950: '#000000',
},
}SCSS
$custom: #972343; $custom-light: #bc6976; $custom-dark: #000000;
JSON
{
"hex": "#972343",
"rgb": {
"r": 151,
"g": 35,
"b": 67
},
"hsl": {
"h": 343.448,
"s": 62.366,
"l": 36.471
},
"oklch": {
"l": 0.45373,
"c": 0.15182,
"h": 9.8
},
"luminance": 0.08187
}Semantic roles & 50–950 ramp
primary
#972343
secondary
#58BEA2
accent
#E5B842
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B