#972340#972340
#972340 is a mid, vivid red. Relative luminance 0.082; OKLCH L 45.3% C 0.151 H 11.5°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).
Color values
| HEX | #972340 |
|---|---|
| RGB | rgb(151, 35, 64) |
| HSL | hsl(345, 62%, 36%) |
| HSV | hsv(345, 77%, 59%) |
| CMYK | cmyk(0%, 76.8%, 57.6%, 40.8%) |
| CIE-LAB | lab(34.30, 49.06, 12.04) |
| CIE-LCH | lch(34.30, 50.51, 13.79°) |
| OKLab | oklab(45.3% 0.1484 0.0302) |
| OKLCH | oklch(45.3% 0.151 11.5) |
| XYZ | xyz(14.2903, 8.1536, 5.6708) |
| Luminance | 0.0815 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.80
Red Wine
#8C0034
ΔE00 4.38
Rouge
#AB1239
ΔE00 4.80
Raspberry (survey)
#B00149
ΔE00 4.91
Purple Red
#990147
ΔE00 5.07
Purplish Red
#B0054B
ΔE00 5.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972340 #23977A
analogous
#97237A #972340 #974023
triadic
#972340 #409723 #234097
tetradic
#972340 #7A9723 #23977A #402397
square
#972340 #7A9723 #23977A #402397
split-complementary
#972340 #239740 #237A97
monochromatic
#340C16 #65172B #972340 #C92F55 #D95B7B
Accessibility & contrast
On white
7.98
#972340 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.63
#972340 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972340
7.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972340 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972340 | 1.00 | 7.98 | 2.63 | 7.98 |
| #FFFFFF | 7.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.63 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#424240
Deuteranopia (green-blind)
#60593D
Tritanopia (blue-blind)
#A5002F
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972340; /* rgb */ color: rgb(151, 35, 64); /* oklch */ color: oklch(45.3% 0.151 11.5);
Tailwind
colors: {
custom: {
50: '#bc6974',
500: '#972340',
950: '#000000',
},
}SCSS
$custom: #972340; $custom-light: #bc6974; $custom-dark: #000000;
JSON
{
"hex": "#972340",
"rgb": {
"r": 151,
"g": 35,
"b": 64
},
"hsl": {
"h": 345,
"s": 62.366,
"l": 36.471
},
"oklch": {
"l": 0.45296,
"c": 0.15143,
"h": 11.5
},
"luminance": 0.08152
}Semantic roles & 50–950 ramp
primary
#972340
secondary
#58BEA4
accent
#E5BD42
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B