#971F44#971F44
#971F44 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.1% C 0.156 H 8.4°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).
Color values
| HEX | #971F44 |
|---|---|
| RGB | rgb(151, 31, 68) |
| HSL | hsl(342, 66%, 36%) |
| HSV | hsv(342, 79%, 59%) |
| CMYK | cmyk(0%, 79.5%, 55%, 40.8%) |
| CIE-LAB | lab(33.94, 50.66, 8.93) |
| CIE-LCH | lch(33.94, 51.44, 10.00°) |
| OKLab | oklab(45.06% 0.1542 0.0228) |
| OKLCH | oklch(45.06% 0.156 8.4) |
| XYZ | xyz(14.2972, 7.9787, 6.2549) |
| Luminance | 0.0798 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.21
Purple Red
#990147
ΔE00 3.31
Berry
#990F4B
ΔE00 3.41
Red Wine
#8C0034
ΔE00 4.29
Raspberry (survey)
#B00149
ΔE00 4.49
Purplish Red
#B0054B
ΔE00 4.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971F44 #1F9772
analogous
#971F80 #971F44 #97361F
triadic
#971F44 #44971F #1F4497
tetradic
#971F44 #80971F #1F9772 #361F97
square
#971F44 #80971F #1F9772 #361F97
split-complementary
#971F44 #1F9736 #1F8097
monochromatic
#310A16 #64152D #971F44 #CA295B #DC547E
Accessibility & contrast
On white
8.09
#971F44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#971F44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971F44
8.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971F44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971F44 | 1.00 | 8.09 | 2.60 | 8.09 |
| #FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4045
Deuteranopia (green-blind)
#5E5841
Tritanopia (blue-blind)
#A5002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #971f44; /* rgb */ color: rgb(151, 31, 68); /* oklch */ color: oklch(45.1% 0.156 8.4);
Tailwind
colors: {
custom: {
50: '#bc6777',
500: '#971f44',
950: '#000000',
},
}SCSS
$custom: #971f44; $custom-light: #bc6777; $custom-dark: #000000;
JSON
{
"hex": "#971f44",
"rgb": {
"r": 151,
"g": 31,
"b": 68
},
"hsl": {
"h": 341.5,
"s": 65.934,
"l": 35.686
},
"oklch": {
"l": 0.45061,
"c": 0.15586,
"h": 8.4
},
"luminance": 0.07977
}Semantic roles & 50–950 ramp
primary
#971F44
secondary
#52BF9E
accent
#E9B43F
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B