#971D44#971D44
#971D44 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.158 H 8.0°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).
Color values
| HEX | #971D44 |
|---|---|
| RGB | rgb(151, 29, 68) |
| HSL | hsl(341, 68%, 35%) |
| HSV | hsv(341, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 55%, 40.8%) |
| CIE-LAB | lab(33.73, 51.26, 8.63) |
| CIE-LCH | lch(33.73, 51.98, 9.56°) |
| OKLab | oklab(44.9% 0.1561 0.0221) |
| OKLCH | oklch(44.9% 0.158 8) |
| XYZ | xyz(14.2466, 7.8774, 6.2380) |
| Luminance | 0.0788 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 3.01
Berry
#990F4B
ΔE00 3.14
Cranberry
#9E003A
ΔE00 3.21
Red Wine
#8C0034
ΔE00 4.19
Raspberry (survey)
#B00149
ΔE00 4.49
Purplish Red
#B0054B
ΔE00 4.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D44 #1D9770
analogous
#971D81 #971D44 #97331D
triadic
#971D44 #44971D #1D4497
tetradic
#971D44 #81971D #1D9770 #331D97
square
#971D44 #81971D #1D9770 #331D97
split-complementary
#971D44 #1D9733 #1D8197
monochromatic
#300916 #64132D #971D44 #CA275B #DE517E
Accessibility & contrast
On white
8.16
#971D44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#971D44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D44
8.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D44 | 1.00 | 8.16 | 2.58 | 8.16 |
| #FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4045
Deuteranopia (green-blind)
#5E5841
Tritanopia (blue-blind)
#A5002E
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971d44; /* rgb */ color: rgb(151, 29, 68); /* oklch */ color: oklch(44.9% 0.158 8.0);
Tailwind
colors: {
custom: {
50: '#bc6777',
500: '#971d44',
950: '#000000',
},
}SCSS
$custom: #971d44; $custom-light: #bc6777; $custom-dark: #000000;
JSON
{
"hex": "#971d44",
"rgb": {
"r": 151,
"g": 29,
"b": 68
},
"hsl": {
"h": 340.82,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44904,
"c": 0.15766,
"h": 8
},
"luminance": 0.07875
}Semantic roles & 50–950 ramp
primary
#971D44
secondary
#4FC09C
accent
#EBB33D
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B