#971D34#971D34
#971D34 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.5% C 0.156 H 16.6°. Best body text is #FFFFFF at 8.26:1 contrast (WCAG AA passes).
Color values
| HEX | #971D34 |
|---|---|
| RGB | rgb(151, 29, 52) |
| HSL | hsl(349, 68%, 35%) |
| HSV | hsv(349, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 65.6%, 40.8%) |
| CIE-LAB | lab(33.37, 50.15, 18.59) |
| CIE-LCH | lch(33.37, 53.48, 20.33°) |
| OKLab | oklab(44.52% 0.1497 0.0446) |
| OKLCH | oklch(44.52% 0.156 16.6) |
| XYZ | xyz(13.8232, 7.7081, 4.0081) |
| Luminance | 0.0771 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 3.69
Cranberry
#9E003A
ΔE00 3.73
Red Wine
#8C0034
ΔE00 5.09
Burgundy
#800020
ΔE00 6.04
Wine Red
#7B0323
ΔE00 6.52
Raspberry (survey)
#B00149
ΔE00 6.98
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D34 #1D9780
analogous
#971D71 #971D34 #97431D
triadic
#971D34 #34971D #1D3497
tetradic
#971D34 #71971D #1D9780 #431D97
square
#971D34 #71971D #1D9780 #431D97
split-complementary
#971D34 #1D9743 #1D7197
monochromatic
#300911 #641322 #971D34 #CA2746 #DE516B
Accessibility & contrast
On white
8.26
#971D34 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.54
#971D34 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D34
8.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D34 | 1.00 | 8.26 | 2.54 | 8.26 |
| #FFFFFF | 8.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E34
Deuteranopia (green-blind)
#605831
Tritanopia (blue-blind)
#A60027
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971d34; /* rgb */ color: rgb(151, 29, 52); /* oklch */ color: oklch(44.5% 0.156 16.6);
Tailwind
colors: {
custom: {
50: '#bd666b',
500: '#971d34',
950: '#000000',
},
}SCSS
$custom: #971d34; $custom-light: #bd666b; $custom-dark: #000000;
JSON
{
"hex": "#971d34",
"rgb": {
"r": 151,
"g": 29,
"b": 52
},
"hsl": {
"h": 348.689,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44523,
"c": 0.15615,
"h": 16.6
},
"luminance": 0.07706
}Semantic roles & 50–950 ramp
primary
#971D34
secondary
#4FC0AB
accent
#EBCA3D
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A