#971C44#971C44
#971C44 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.159 H 7.9°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).
Color values
| HEX | #971C44 |
|---|---|
| RGB | rgb(151, 28, 68) |
| HSL | hsl(340, 69%, 35%) |
| HSV | hsv(340, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 55%, 40.8%) |
| CIE-LAB | lab(33.62, 51.55, 8.49) |
| CIE-LCH | lch(33.62, 52.25, 9.35°) |
| OKLab | oklab(44.83% 0.1571 0.0217) |
| OKLCH | oklch(44.83% 0.159 7.9) |
| XYZ | xyz(14.2225, 7.8292, 6.2300) |
| Luminance | 0.0783 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.86
Berry
#990F4B
ΔE00 3.01
Cranberry
#9E003A
ΔE00 3.23
Red Wine
#8C0034
ΔE00 4.15
Raspberry (survey)
#B00149
ΔE00 4.50
Purplish Red
#B0054B
ΔE00 4.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C44 #1C976F
analogous
#971C81 #971C44 #97321C
triadic
#971C44 #44971C #1C4497
tetradic
#971C44 #81971C #1C976F #321C97
square
#971C44 #81971C #1C976F #321C97
split-complementary
#971C44 #1C9732 #1C8197
monochromatic
#300916 #63122D #971C44 #CB265B #DE4F7E
Accessibility & contrast
On white
8.19
#971C44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#971C44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C44
8.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C44 | 1.00 | 8.19 | 2.57 | 8.19 |
| #FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E3F45
Deuteranopia (green-blind)
#5D5841
Tritanopia (blue-blind)
#A5002E
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971c44; /* rgb */ color: rgb(151, 28, 68); /* oklch */ color: oklch(44.8% 0.159 7.9);
Tailwind
colors: {
custom: {
50: '#bc6677',
500: '#971c44',
950: '#000000',
},
}SCSS
$custom: #971c44; $custom-light: #bc6677; $custom-dark: #000000;
JSON
{
"hex": "#971c44",
"rgb": {
"r": 151,
"g": 28,
"b": 68
},
"hsl": {
"h": 340.488,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.4483,
"c": 0.15855,
"h": 7.9
},
"luminance": 0.07827
}Semantic roles & 50–950 ramp
primary
#971C44
secondary
#4EC19C
accent
#ECB33C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B