#971C40#971C40
#971C40 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.7% C 0.158 H 10.1°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).
Color values
| HEX | #971C40 |
|---|---|
| RGB | rgb(151, 28, 64) |
| HSL | hsl(342, 69%, 35%) |
| HSV | hsv(342, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 57.6%, 40.8%) |
| CIE-LAB | lab(33.52, 51.24, 10.97) |
| CIE-LCH | lch(33.52, 52.41, 12.08°) |
| OKLab | oklab(44.72% 0.1555 0.0276) |
| OKLCH | oklch(44.72% 0.158 10.1) |
| XYZ | xyz(14.1046, 7.7821, 5.6089) |
| Luminance | 0.0778 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.33
Red Wine
#8C0034
ΔE00 3.66
Purple Red
#990147
ΔE00 3.96
Berry
#990F4B
ΔE00 4.28
Raspberry (survey)
#B00149
ΔE00 4.61
Purplish Red
#B0054B
ΔE00 4.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C40 #1C9773
analogous
#971C7D #971C40 #97351C
triadic
#971C40 #40971C #1C4097
tetradic
#971C40 #7D971C #1C9773 #351C97
square
#971C40 #7D971C #1C9773 #351C97
split-complementary
#971C40 #1C9735 #1C7D97
monochromatic
#300914 #63122A #971C40 #CB2656 #DE4F79
Accessibility & contrast
On white
8.22
#971C40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#971C40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C40
8.22:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C40 | 1.00 | 8.22 | 2.56 | 8.22 |
| #FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E3F41
Deuteranopia (green-blind)
#5E583D
Tritanopia (blue-blind)
#A5002C
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971c40; /* rgb */ color: rgb(151, 28, 64); /* oklch */ color: oklch(44.7% 0.158 10.1);
Tailwind
colors: {
custom: {
50: '#bc6674',
500: '#971c40',
950: '#000000',
},
}SCSS
$custom: #971c40; $custom-light: #bc6674; $custom-dark: #000000;
JSON
{
"hex": "#971c40",
"rgb": {
"r": 151,
"g": 28,
"b": 64
},
"hsl": {
"h": 342.439,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44724,
"c": 0.15789,
"h": 10.1
},
"luminance": 0.0778
}Semantic roles & 50–950 ramp
primary
#971C40
secondary
#4EC19F
accent
#ECB83C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B