#971C34#971C34
#971C34 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.4% C 0.157 H 16.4°. Best body text is #FFFFFF at 8.30:1 contrast (WCAG AA passes).
Color values
| HEX | #971C34 |
|---|---|
| RGB | rgb(151, 28, 52) |
| HSL | hsl(348, 69%, 35%) |
| HSV | hsv(348, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 65.6%, 40.8%) |
| CIE-LAB | lab(33.26, 50.44, 18.45) |
| CIE-LCH | lch(33.26, 53.71, 20.09°) |
| OKLab | oklab(44.45% 0.1506 0.0443) |
| OKLCH | oklch(44.45% 0.157 16.4) |
| XYZ | xyz(13.7991, 7.6599, 4.0001) |
| Luminance | 0.0766 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.58
Rouge
#AB1239
ΔE00 3.69
Red Wine
#8C0034
ΔE00 4.94
Burgundy
#800020
ΔE00 6.00
Wine Red
#7B0323
ΔE00 6.45
Raspberry (survey)
#B00149
ΔE00 6.89
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C34 #1C977F
analogous
#971C71 #971C34 #97421C
triadic
#971C34 #34971C #1C3497
tetradic
#971C34 #71971C #1C977F #421C97
square
#971C34 #71971C #1C977F #421C97
split-complementary
#971C34 #1C9742 #1C7197
monochromatic
#300910 #631222 #971C34 #CB2646 #DE4F6B
Accessibility & contrast
On white
8.30
#971C34 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.53
#971C34 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C34
8.30:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C34 | 1.00 | 8.30 | 2.53 | 8.30 |
| #FFFFFF | 8.30 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.30 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E34
Deuteranopia (green-blind)
#605730
Tritanopia (blue-blind)
#A60027
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971c34; /* rgb */ color: rgb(151, 28, 52); /* oklch */ color: oklch(44.4% 0.157 16.4);
Tailwind
colors: {
custom: {
50: '#bd666b',
500: '#971c34',
950: '#000000',
},
}SCSS
$custom: #971c34; $custom-light: #bd666b; $custom-dark: #000000;
JSON
{
"hex": "#971c34",
"rgb": {
"r": 151,
"g": 28,
"b": 52
},
"hsl": {
"h": 348.293,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44447,
"c": 0.15696,
"h": 16.4
},
"luminance": 0.07658
}Semantic roles & 50–950 ramp
primary
#971C34
secondary
#4EC1AA
accent
#ECC93C
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A