#971C30#971C30
#971C30 is a dark, vivid red. Relative luminance 0.076; OKLCH L 44.4% C 0.157 H 18.4°. Best body text is #FFFFFF at 8.32:1 contrast (WCAG AA passes).
Color values
| HEX | #971C30 |
|---|---|
| RGB | rgb(151, 28, 48) |
| HSL | hsl(350, 69%, 35%) |
| HSV | hsv(350, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 68.2%, 40.8%) |
| CIE-LAB | lab(33.19, 50.21, 20.94) |
| CIE-LCH | lch(33.19, 54.41, 22.64°) |
| OKLab | oklab(44.37% 0.149 0.0495) |
| OKLCH | oklch(44.37% 0.157 18.4) |
| XYZ | xyz(13.7128, 7.6253, 3.5455) |
| Luminance | 0.0762 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.04
Cranberry
#9E003A
ΔE00 4.81
Burgundy
#800020
ΔE00 5.68
Red Wine
#8C0034
ΔE00 5.99
Brown
#A52A2A
ΔE00 6.35
Wine Red
#7B0323
ΔE00 6.49
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C30 #1C9783
analogous
#971C6D #971C30 #97461C
triadic
#971C30 #30971C #1C3097
tetradic
#971C30 #6D971C #1C9783 #461C97
square
#971C30 #6D971C #1C9783 #461C97
split-complementary
#971C30 #1C9746 #1C6D97
monochromatic
#30090F #631220 #971C30 #CB2640 #DE4F66
Accessibility & contrast
On white
8.32
#971C30 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.52
#971C30 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C30
8.32:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C30 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C30 | 1.00 | 8.32 | 2.52 | 8.32 |
| #FFFFFF | 8.32 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.52 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.32 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E30
Deuteranopia (green-blind)
#60572C
Tritanopia (blue-blind)
#A60025
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971c30; /* rgb */ color: rgb(151, 28, 48); /* oklch */ color: oklch(44.4% 0.157 18.4);
Tailwind
colors: {
custom: {
50: '#bd6668',
500: '#971c30',
950: '#000000',
},
}SCSS
$custom: #971c30; $custom-light: #bd6668; $custom-dark: #000000;
JSON
{
"hex": "#971c30",
"rgb": {
"r": 151,
"g": 28,
"b": 48
},
"hsl": {
"h": 350.244,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44368,
"c": 0.15697,
"h": 18.4
},
"luminance": 0.07623
}Semantic roles & 50–950 ramp
primary
#971C30
secondary
#4EC1AE
accent
#ECCF3C
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A