#971B72#971B72

#971B72 is a mid, vivid pink. Relative luminance 0.086; OKLCH L 46.5% C 0.179 H 343.6°. Best body text is #FFFFFF at 7.73:1 contrast (WCAG AA passes).

Color values

HEX	#971B72
RGB	rgb(151, 27, 114)
HSL	hsl(318, 70%, 35%)
HSV	hsv(318, 82%, 59%)
CMYK	cmyk(0%, 82.1%, 24.5%, 40.8%)
CIE-LAB	lab(35.16, 56.65, -18.89)
CIE-LCH	lch(35.16, 59.72, 341.56°)
OKLab	oklab(46.48% 0.1714 -0.0505)
OKLCH	oklch(46.48% 0.179 343.6)
XYZ	xyz(16.1924, 8.5799, 16.7197)
Luminance	0.0858 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971B72 #1B9740

analogous

#7E1B97 #971B72 #971B34

triadic

#971B72 #72971B #1B7297

tetradic

#971B72 #977E1B #1B9740 #1B3497

square

#971B72 #977E1B #1B9740 #1B3497

split-complementary

#971B72 #34971B #1B977E

monochromatic

#2F0824 #63124B #971B72 #CB2499 #DF4DB4

Accessibility & contrast

On white

7.73

#971B72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#971B72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971B72

7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971B72	#FFFFFF	#000000	##FFFFFF
##971B72	1.00	7.73	2.72	7.73
#FFFFFF	7.73	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B4674

Deuteranopia (green-blind)

#525A6F

Tritanopia (blue-blind)

#A11B45

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971b72;
/* rgb */ color: rgb(151, 27, 114);
/* oklch */ color: oklch(46.5% 0.179 343.6);

Tailwind

colors: {
  custom: {
    50: '#ba679a',
    500: '#971b72',
    950: '#000000',
  },
}

SCSS

$custom: #971b72;
$custom-light: #ba679a;
$custom-dark: #000000;

JSON

{
  "hex": "#971b72",
  "rgb": {
    "r": 151,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 317.903,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.46483,
    "c": 0.17865,
    "h": 343.6
  },
  "luminance": 0.08578
}

Semantic roles & 50–950 ramp

primary

#971B72

secondary

#4CC16F

accent

#EC703B

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →