#971B43#971B43
#971B43 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.7% C 0.159 H 8.3°. Best body text is #FFFFFF at 8.22:1 contrast (WCAG AA passes).
Color values
| HEX | #971B43 |
|---|---|
| RGB | rgb(151, 27, 67) |
| HSL | hsl(341, 70%, 35%) |
| HSV | hsv(341, 82%, 59%) |
| CMYK | cmyk(0%, 82.1%, 55.6%, 40.8%) |
| CIE-LAB | lab(33.50, 51.75, 8.97) |
| CIE-LCH | lch(33.50, 52.52, 9.84°) |
| OKLab | oklab(44.73% 0.1576 0.0229) |
| OKLCH | oklch(44.73% 0.159 8.3) |
| XYZ | xyz(14.1689, 7.7705, 6.0629) |
| Luminance | 0.0777 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.98
Cranberry
#9E003A
ΔE00 2.99
Berry
#990F4B
ΔE00 3.20
Red Wine
#8C0034
ΔE00 3.95
Raspberry (survey)
#B00149
ΔE00 4.49
Purplish Red
#B0054B
ΔE00 4.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971B43 #1B976F
analogous
#971B81 #971B43 #97311B
triadic
#971B43 #43971B #1B4397
tetradic
#971B43 #81971B #1B976F #311B97
square
#971B43 #81971B #1B976F #311B97
split-complementary
#971B43 #1B9731 #1B8197
monochromatic
#2F0815 #63122C #971B43 #CB245A #DF4D7C
Accessibility & contrast
On white
8.22
#971B43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.55
#971B43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971B43
8.22:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971B43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971B43 | 1.00 | 8.22 | 2.55 | 8.22 |
| #FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.22 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D3F44
Deuteranopia (green-blind)
#5D5840
Tritanopia (blue-blind)
#A5002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971b43; /* rgb */ color: rgb(151, 27, 67); /* oklch */ color: oklch(44.7% 0.159 8.3);
Tailwind
colors: {
custom: {
50: '#bc6676',
500: '#971b43',
950: '#000000',
},
}SCSS
$custom: #971b43; $custom-light: #bc6676; $custom-dark: #000000;
JSON
{
"hex": "#971b43",
"rgb": {
"r": 151,
"g": 27,
"b": 67
},
"hsl": {
"h": 340.645,
"s": 69.663,
"l": 34.902
},
"oklch": {
"l": 0.4473,
"c": 0.15921,
"h": 8.3
},
"luminance": 0.07768
}Semantic roles & 50–950 ramp
primary
#971B43
secondary
#4CC19C
accent
#ECB33B
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130608
muted
#827A7B