#971A73#971A73

#971A73 is a mid, vivid pink. Relative luminance 0.086; OKLCH L 46.5% C 0.180 H 343.1°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).

Color values

HEX	#971A73
RGB	rgb(151, 26, 115)
HSL	hsl(317, 71%, 35%)
HSV	hsv(317, 83%, 59%)
CMYK	cmyk(0%, 82.8%, 23.8%, 40.8%)
CIE-LAB	lab(35.12, 57.04, -19.59)
CIE-LCH	lch(35.12, 60.31, 341.05°)
OKLab	oklab(46.47% 0.1723 -0.0525)
OKLCH	oklch(46.47% 0.18 343.1)
XYZ	xyz(16.2271, 8.5577, 17.0136)
Luminance	0.0856 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971A73 #1A973E

analogous

#7D1A97 #971A73 #971A35

triadic

#971A73 #73971A #1A7397

tetradic

#971A73 #977D1A #1A973E #1A3597

square

#971A73 #977D1A #1A973E #1A3597

split-complementary

#971A73 #35971A #1A977D

monochromatic

#2F0823 #63114B #971A73 #CB239B #E04BB5

Accessibility & contrast

On white

7.75

#971A73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.71

#971A73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971A73

7.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971A73	#FFFFFF	#000000	##FFFFFF
##971A73	1.00	7.75	2.71	7.75
#FFFFFF	7.75	1.00	21.00	1.00
#000000	2.71	21.00	1.00	21.00
##FFFFFF	7.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A4675

Deuteranopia (green-blind)

#525A70

Tritanopia (blue-blind)

#A11B46

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971a73;
/* rgb */ color: rgb(151, 26, 115);
/* oklch */ color: oklch(46.5% 0.180 343.1);

Tailwind

colors: {
  custom: {
    50: '#ba679b',
    500: '#971a73',
    950: '#000000',
  },
}

SCSS

$custom: #971a73;
$custom-light: #ba679b;
$custom-dark: #000000;

JSON

{
  "hex": "#971a73",
  "rgb": {
    "r": 151,
    "g": 26,
    "b": 115
  },
  "hsl": {
    "h": 317.28,
    "s": 70.621,
    "l": 34.706
  },
  "oklch": {
    "l": 0.46467,
    "c": 0.18013,
    "h": 343.1
  },
  "luminance": 0.08556
}

Semantic roles & 50–950 ramp

primary

#971A73

secondary

#4BC26D

accent

#ED6E3A

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971A73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →