#963E29#963E29

#963E29 is a mid, vivid red. Relative luminance 0.101; OKLCH L 47.9% C 0.124 H 34.7°. Best body text is #FFFFFF at 6.96:1 contrast (WCAG AA passes).

Color values

HEX	#963E29
RGB	rgb(150, 62, 41)
HSL	hsl(12, 57%, 37%)
HSV	hsv(12, 73%, 59%)
CMYK	cmyk(0%, 58.7%, 72.7%, 41.2%)
CIE-LAB	lab(38.01, 35.62, 30.94)
CIE-LCH	lch(38.01, 47.18, 40.98°)
OKLab	oklab(47.91% 0.1015 0.0704)
OKLCH	oklch(47.91% 0.124 34.7)
XYZ	xyz(14.7020, 10.0913, 3.2710)
Luminance	0.1009 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963E29 #298196

analogous

#96294A #963E29 #967529

triadic

#963E29 #29963E #3E2996

tetradic

#963E29 #4A9629 #298196 #752996

square

#963E29 #4A9629 #298196 #752996

split-complementary

#963E29 #299675 #294A96

monochromatic

#36160F #662A1C #963E29 #C65236 #D57A65

Accessibility & contrast

On white

6.96

#963E29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#963E29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #963E29

6.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963E29	#FFFFFF	#000000	##FFFFFF
##963E29	1.00	6.96	3.02	6.96
#FFFFFF	6.96	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#564D26

Deuteranopia (green-blind)

#6B6127

Tritanopia (blue-blind)

#A52B39

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #963e29;
/* rgb */ color: rgb(150, 62, 41);
/* oklch */ color: oklch(47.9% 0.124 34.7);

Tailwind

colors: {
  custom: {
    50: '#bb7663',
    500: '#963e29',
    950: '#000000',
  },
}

SCSS

$custom: #963e29;
$custom-light: #bb7663;
$custom-dark: #000000;

JSON

{
  "hex": "#963e29",
  "rgb": {
    "r": 150,
    "g": 62,
    "b": 41
  },
  "hsl": {
    "h": 11.56,
    "s": 57.068,
    "l": 37.451
  },
  "oklch": {
    "l": 0.47906,
    "c": 0.12355,
    "h": 34.7
  },
  "luminance": 0.10089
}

Semantic roles & 50–950 ramp

primary

#963E29

secondary

#60A9BB

accent

#C3E047

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130905

muted

#827B79

Preview Lab

Preview with #963E29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →