#963B1D#963B1D

#963B1D is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.3% C 0.130 H 38.1°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#963B1D
RGB	rgb(150, 59, 29)
HSL	hsl(15, 68%, 35%)
HSV	hsv(15, 81%, 59%)
CMYK	cmyk(0%, 60.7%, 80.7%, 41.2%)
CIE-LAB	lab(37.30, 36.58, 36.79)
CIE-LCH	lch(37.30, 51.88, 45.17°)
OKLab	oklab(47.33% 0.1022 0.08)
OKLCH	oklch(47.33% 0.13 38.1)
XYZ	xyz(14.3650, 9.7027, 2.2785)
Luminance	0.0970 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963B1D #1D7896

analogous

#961D3B #963B1D #96771D

triadic

#963B1D #1D963B #3B1D96

tetradic

#963B1D #3B961D #1D7896 #771D96

square

#963B1D #3B961D #1D7896 #771D96

split-complementary

#963B1D #1D9677 #1D3B96

monochromatic

#2F1309 #632713 #963B1D #C94F27 #DD7350

Accessibility & contrast

On white

7.14

#963B1D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#963B1D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963B1D

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963B1D	#FFFFFF	#000000	##FFFFFF
##963B1D	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#554B19

Deuteranopia (green-blind)

#6B5F1A

Tritanopia (blue-blind)

#A52535

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #963b1d;
/* rgb */ color: rgb(150, 59, 29);
/* oklch */ color: oklch(47.3% 0.130 38.1);

Tailwind

colors: {
  custom: {
    50: '#bc745b',
    500: '#963b1d',
    950: '#000000',
  },
}

SCSS

$custom: #963b1d;
$custom-light: #bc745b;
$custom-dark: #000000;

JSON

{
  "hex": "#963b1d",
  "rgb": {
    "r": 150,
    "g": 59,
    "b": 29
  },
  "hsl": {
    "h": 14.876,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.47333,
    "c": 0.12979,
    "h": 38.1
  },
  "luminance": 0.09701
}

Semantic roles & 50–950 ramp

primary

#963B1D

secondary

#4FA4C0

accent

#C0EA3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #963B1D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →