#963A1D#963A1D

#963A1D is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.2% C 0.131 H 37.5°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#963A1D
RGB	rgb(150, 58, 29)
HSL	hsl(14, 68%, 35%)
HSV	hsv(14, 81%, 59%)
CMYK	cmyk(0%, 61.3%, 80.7%, 41.2%)
CIE-LAB	lab(37.12, 37.07, 36.60)
CIE-LCH	lch(37.12, 52.09, 44.64°)
OKLab	oklab(47.19% 0.1037 0.0796)
OKLCH	oklch(47.19% 0.131 37.5)
XYZ	xyz(14.3140, 9.6008, 2.2616)
Luminance	0.0960 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963A1D #1D7996

analogous

#961D3D #963A1D #96761D

triadic

#963A1D #1D963A #3A1D96

tetradic

#963A1D #3D961D #1D7996 #761D96

square

#963A1D #3D961D #1D7996 #761D96

split-complementary

#963A1D #1D9676 #1D3D96

monochromatic

#2F1209 #632613 #963A1D #C94E27 #DD7250

Accessibility & contrast

On white

7.19

#963A1D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#963A1D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963A1D

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963A1D	#FFFFFF	#000000	##FFFFFF
##963A1D	1.00	7.19	2.92	7.19
#FFFFFF	7.19	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544A19

Deuteranopia (green-blind)

#6B5F1A

Tritanopia (blue-blind)

#A52434

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #963a1d;
/* rgb */ color: rgb(150, 58, 29);
/* oklch */ color: oklch(47.2% 0.131 37.5);

Tailwind

colors: {
  custom: {
    50: '#bc745b',
    500: '#963a1d',
    950: '#000000',
  },
}

SCSS

$custom: #963a1d;
$custom-light: #bc745b;
$custom-dark: #000000;

JSON

{
  "hex": "#963a1d",
  "rgb": {
    "r": 150,
    "g": 58,
    "b": 29
  },
  "hsl": {
    "h": 14.38,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.47192,
    "c": 0.13074,
    "h": 37.5
  },
  "luminance": 0.09599
}

Semantic roles & 50–950 ramp

primary

#963A1D

secondary

#4FA5C0

accent

#C1EA3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #963A1D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →