#96391D#96391D

#96391D is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.1% C 0.132 H 37.0°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#96391D
RGB	rgb(150, 57, 29)
HSL	hsl(14, 68%, 35%)
HSV	hsv(14, 81%, 59%)
CMYK	cmyk(0%, 62%, 80.7%, 41.2%)
CIE-LAB	lab(36.93, 37.56, 36.42)
CIE-LCH	lch(36.93, 52.31, 44.12°)
OKLab	oklab(47.05% 0.1052 0.0792)
OKLCH	oklch(47.05% 0.132 37)
XYZ	xyz(14.2641, 9.5010, 2.2449)
Luminance	0.0950 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96391D #1D7A96

analogous

#961D3E #96391D #96751D

triadic

#96391D #1D9639 #391D96

tetradic

#96391D #3E961D #1D7A96 #751D96

square

#96391D #3E961D #1D7A96 #751D96

split-complementary

#96391D #1D9675 #1D3E96

monochromatic

#2F1209 #632613 #96391D #C94C27 #DD7150

Accessibility & contrast

On white

7.24

#96391D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#96391D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96391D

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96391D	#FFFFFF	#000000	##FFFFFF
##96391D	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A19

Deuteranopia (green-blind)

#6A5F1A

Tritanopia (blue-blind)

#A52233

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #96391d;
/* rgb */ color: rgb(150, 57, 29);
/* oklch */ color: oklch(47.1% 0.132 37.0);

Tailwind

colors: {
  custom: {
    50: '#bc735b',
    500: '#96391d',
    950: '#000000',
  },
}

SCSS

$custom: #96391d;
$custom-light: #bc735b;
$custom-dark: #000000;

JSON

{
  "hex": "#96391d",
  "rgb": {
    "r": 150,
    "g": 57,
    "b": 29
  },
  "hsl": {
    "h": 13.884,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.47052,
    "c": 0.13169,
    "h": 37
  },
  "luminance": 0.09499
}

Semantic roles & 50–950 ramp

primary

#96391D

secondary

#4FA6C0

accent

#C2EA3D

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96391D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →