#96391C#96391C

#96391C is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.0% C 0.132 H 37.3°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#96391C
RGB	rgb(150, 57, 28)
HSL	hsl(14, 69%, 35%)
HSV	hsv(14, 81%, 59%)
CMYK	cmyk(0%, 62%, 81.3%, 41.2%)
CIE-LAB	lab(36.92, 37.52, 36.93)
CIE-LCH	lch(36.92, 52.65, 44.55°)
OKLab	oklab(47.04% 0.1049 0.08)
OKLCH	oklch(47.04% 0.132 37.3)
XYZ	xyz(14.2520, 9.4961, 2.1809)
Luminance	0.0949 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96391C #1C7996

analogous

#961C3C #96391C #96761C

triadic

#96391C #1C9639 #391C96

tetradic

#96391C #3C961C #1C7996 #761C96

square

#96391C #3C961C #1C7996 #761C96

split-complementary

#96391C #1C9676 #1C3C96

monochromatic

#2F1209 #622512 #96391C #CA4D26 #DE714E

Accessibility & contrast

On white

7.24

#96391C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#96391C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96391C

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96391C	#FFFFFF	#000000	##FFFFFF
##96391C	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A18

Deuteranopia (green-blind)

#6A5F18

Tritanopia (blue-blind)

#A52233

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #96391c;
/* rgb */ color: rgb(150, 57, 28);
/* oklch */ color: oklch(47.0% 0.132 37.3);

Tailwind

colors: {
  custom: {
    50: '#bc735a',
    500: '#96391c',
    950: '#000000',
  },
}

SCSS

$custom: #96391c;
$custom-light: #bc735a;
$custom-dark: #000000;

JSON

{
  "hex": "#96391c",
  "rgb": {
    "r": 150,
    "g": 57,
    "b": 28
  },
  "hsl": {
    "h": 14.262,
    "s": 68.539,
    "l": 34.902
  },
  "oklch": {
    "l": 0.47042,
    "c": 0.13194,
    "h": 37.3
  },
  "luminance": 0.09494
}

Semantic roles & 50–950 ramp

primary

#96391C

secondary

#4DA5C1

accent

#C2EB3C

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96391C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →