#96391B#96391B

#96391B is a mid, vivid red. Relative luminance 0.095; OKLCH L 47.0% C 0.132 H 37.7°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#96391B
RGB	rgb(150, 57, 27)
HSL	hsl(15, 69%, 35%)
HSV	hsv(15, 82%, 59%)
CMYK	cmyk(0%, 62%, 82%, 41.2%)
CIE-LAB	lab(36.91, 37.48, 37.43)
CIE-LCH	lch(36.91, 52.98, 44.96°)
OKLab	oklab(47.03% 0.1046 0.0808)
OKLCH	oklch(47.03% 0.132 37.7)
XYZ	xyz(14.2402, 9.4914, 2.1189)
Luminance	0.0949 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96391B #1B7896

analogous

#961B3B #96391B #96771B

triadic

#96391B #1B9639 #391B96

tetradic

#96391B #3B961B #1B7896 #771B96

square

#96391B #3B961B #1B7896 #771B96

split-complementary

#96391B #1B9677 #1B3B96

monochromatic

#2E1208 #622512 #96391B #CA4D24 #DF704D

Accessibility & contrast

On white

7.25

#96391B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#96391B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96391B

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96391B	#FFFFFF	#000000	##FFFFFF
##96391B	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534A17

Deuteranopia (green-blind)

#6A5F17

Tritanopia (blue-blind)

#A52233

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #96391b;
/* rgb */ color: rgb(150, 57, 27);
/* oklch */ color: oklch(47.0% 0.132 37.7);

Tailwind

colors: {
  custom: {
    50: '#bc735a',
    500: '#96391b',
    950: '#000000',
  },
}

SCSS

$custom: #96391b;
$custom-light: #bc735a;
$custom-dark: #000000;

JSON

{
  "hex": "#96391b",
  "rgb": {
    "r": 150,
    "g": 57,
    "b": 27
  },
  "hsl": {
    "h": 14.634,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.47033,
    "c": 0.13218,
    "h": 37.7
  },
  "luminance": 0.09489
}

Semantic roles & 50–950 ramp

primary

#96391B

secondary

#4CA4C1

accent

#C1EC3B

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96391B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →