#96381B#96381B

#96381B is a mid, vivid red. Relative luminance 0.094; OKLCH L 46.9% C 0.133 H 37.1°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#96381B
RGB	rgb(150, 56, 27)
HSL	hsl(14, 69%, 35%)
HSV	hsv(14, 82%, 59%)
CMYK	cmyk(0%, 62.7%, 82%, 41.2%)
CIE-LAB	lab(36.73, 37.97, 37.26)
CIE-LCH	lch(36.73, 53.19, 44.46°)
OKLab	oklab(46.9% 0.1061 0.0804)
OKLCH	oklch(46.9% 0.133 37.1)
XYZ	xyz(14.1912, 9.3935, 2.1026)
Luminance	0.0939 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96381B #1B7996

analogous

#961B3C #96381B #96751B

triadic

#96381B #1B9638 #381B96

tetradic

#96381B #3C961B #1B7996 #751B96

square

#96381B #3C961B #1B7996 #751B96

split-complementary

#96381B #1B9675 #1B3C96

monochromatic

#2E1108 #622512 #96381B #CA4B24 #DF6F4D

Accessibility & contrast

On white

7.30

#96381B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#96381B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96381B

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96381B	#FFFFFF	#000000	##FFFFFF
##96381B	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534917

Deuteranopia (green-blind)

#6A5E17

Tritanopia (blue-blind)

#A52032

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #96381b;
/* rgb */ color: rgb(150, 56, 27);
/* oklch */ color: oklch(46.9% 0.133 37.1);

Tailwind

colors: {
  custom: {
    50: '#bc725a',
    500: '#96381b',
    950: '#000000',
  },
}

SCSS

$custom: #96381b;
$custom-light: #bc725a;
$custom-dark: #000000;

JSON

{
  "hex": "#96381b",
  "rgb": {
    "r": 150,
    "g": 56,
    "b": 27
  },
  "hsl": {
    "h": 14.146,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.46895,
    "c": 0.13312,
    "h": 37.1
  },
  "luminance": 0.09392
}

Semantic roles & 50–950 ramp

primary

#96381B

secondary

#4CA5C1

accent

#C3EC3B

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #96381B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →