#963748#963748
#963748 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.5% C 0.128 H 12.6°. Best body text is #FFFFFF at 7.15:1 contrast (WCAG AA passes).
Color values
| HEX | #963748 |
|---|---|
| RGB | rgb(150, 55, 72) |
| HSL | hsl(349, 46%, 40%) |
| HSV | hsv(349, 63%, 59%) |
| CMYK | cmyk(0%, 63.3%, 52%, 41.2%) |
| CIE-LAB | lab(37.27, 41.26, 10.96) |
| CIE-LCH | lch(37.27, 42.69, 14.88°) |
| OKLab | oklab(47.54% 0.1247 0.0279) |
| OKLCH | oklch(47.54% 0.128 12.6) |
| XYZ | xyz(15.1148, 9.6862, 7.2033) |
| Luminance | 0.0968 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Light Maroon
#A24857
ΔE00 4.96
Light Burgundy
#A8415B
ΔE00 5.43
Cranberry
#9E003A
ΔE00 6.19
Rouge
#AB1239
ΔE00 6.19
Raspberry (survey)
#B00149
ΔE00 6.67
Purplish Red
#B0054B
ΔE00 6.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#963748 #379685
analogous
#963777 #963748 #965537
triadic
#963748 #489637 #374896
tetradic
#963748 #779637 #379685 #553796
square
#963748 #779637 #379685 #553796
split-complementary
#963748 #379655 #377796
monochromatic
#3C161D #692733 #963748 #BE4D61 #CE7989
Accessibility & contrast
On white
7.15
#963748 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.94
#963748 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #963748
7.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##963748 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##963748 | 1.00 | 7.15 | 2.94 | 7.15 |
| #FFFFFF | 7.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D4C48
Deuteranopia (green-blind)
#655F46
Tritanopia (blue-blind)
#A3283E
Achromatopsia (no color)
#585858
Design tokens & code
CSS
--color: #963748; /* rgb */ color: rgb(150, 55, 72); /* oklch */ color: oklch(47.5% 0.128 12.6);
Tailwind
colors: {
custom: {
50: '#ba737a',
500: '#963748',
950: '#000000',
},
}SCSS
$custom: #963748; $custom-light: #ba737a; $custom-dark: #000000;
JSON
{
"hex": "#963748",
"rgb": {
"r": 150,
"g": 55,
"b": 72
},
"hsl": {
"h": 349.263,
"s": 46.341,
"l": 40.196
},
"oklch": {
"l": 0.47535,
"c": 0.12779,
"h": 12.6
},
"luminance": 0.09684
}Semantic roles & 50–950 ramp
primary
#963748
secondary
#72B7AB
accent
#D6BE52
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#120809
muted
#817B7B