#963729#963729

#963729 is a mid, vivid red. Relative luminance 0.094; OKLCH L 46.9% C 0.131 H 30.9°. Best body text is #FFFFFF at 7.30:1 contrast (WCAG AA passes).

Color values

HEX	#963729
RGB	rgb(150, 55, 41)
HSL	hsl(8, 57%, 37%)
HSV	hsv(8, 73%, 59%)
CMYK	cmyk(0%, 63.3%, 72.7%, 41.2%)
CIE-LAB	lab(36.70, 39.05, 29.46)
CIE-LCH	lch(36.70, 48.91, 37.03°)
OKLab	oklab(46.92% 0.1122 0.0672)
OKLCH	oklch(46.92% 0.131 30.9)
XYZ	xyz(14.3456, 9.3785, 3.1522)
Luminance	0.0938 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963729 #298896

analogous

#962952 #963729 #966D29

triadic

#963729 #299637 #372996

tetradic

#963729 #529629 #298896 #6D2996

square

#963729 #529629 #298896 #6D2996

split-complementary

#963729 #29966D #295296

monochromatic

#36140F #66251C #963729 #C64936 #D57365

Accessibility & contrast

On white

7.30

#963729 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#963729 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963729

7.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963729	#FFFFFF	#000000	##FFFFFF
##963729	1.00	7.30	2.88	7.30
#FFFFFF	7.30	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514927

Deuteranopia (green-blind)

#695E26

Tritanopia (blue-blind)

#A52134

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963729;
/* rgb */ color: rgb(150, 55, 41);
/* oklch */ color: oklch(46.9% 0.131 30.9);

Tailwind

colors: {
  custom: {
    50: '#bc7263',
    500: '#963729',
    950: '#000000',
  },
}

SCSS

$custom: #963729;
$custom-light: #bc7263;
$custom-dark: #000000;

JSON

{
  "hex": "#963729",
  "rgb": {
    "r": 150,
    "g": 55,
    "b": 41
  },
  "hsl": {
    "h": 7.706,
    "s": 57.068,
    "l": 37.451
  },
  "oklch": {
    "l": 0.46922,
    "c": 0.13076,
    "h": 30.9
  },
  "luminance": 0.09377
}

Semantic roles & 50–950 ramp

primary

#963729

secondary

#60AFBB

accent

#CDE047

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #963729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →