#963728#963728

#963728 is a mid, vivid red. Relative luminance 0.094; OKLCH L 46.9% C 0.131 H 31.4°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#963728
RGB	rgb(150, 55, 40)
HSL	hsl(8, 58%, 37%)
HSV	hsv(8, 73%, 59%)
CMYK	cmyk(0%, 63.3%, 73.3%, 41.2%)
CIE-LAB	lab(36.69, 38.99, 30.03)
CIE-LCH	lch(36.69, 49.22, 37.60°)
OKLab	oklab(46.91% 0.1118 0.0682)
OKLCH	oklch(46.91% 0.131 31.4)
XYZ	xyz(14.3284, 9.3716, 3.0615)
Luminance	0.0937 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963728 #288796

analogous

#962850 #963728 #966E28

triadic

#963728 #289637 #372896

tetradic

#963728 #509628 #288796 #6E2896

square

#963728 #509628 #288796 #6E2896

split-complementary

#963728 #28966E #285096

monochromatic

#35140E #66251B #963728 #C64935 #D57363

Accessibility & contrast

On white

7.31

#963728 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#963728 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963728

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963728	#FFFFFF	#000000	##FFFFFF
##963728	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514926

Deuteranopia (green-blind)

#695E25

Tritanopia (blue-blind)

#A52034

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963728;
/* rgb */ color: rgb(150, 55, 40);
/* oklch */ color: oklch(46.9% 0.131 31.4);

Tailwind

colors: {
  custom: {
    50: '#bc7262',
    500: '#963728',
    950: '#000000',
  },
}

SCSS

$custom: #963728;
$custom-light: #bc7262;
$custom-dark: #000000;

JSON

{
  "hex": "#963728",
  "rgb": {
    "r": 150,
    "g": 55,
    "b": 40
  },
  "hsl": {
    "h": 8.182,
    "s": 57.895,
    "l": 37.255
  },
  "oklch": {
    "l": 0.46908,
    "c": 0.13099,
    "h": 31.4
  },
  "luminance": 0.0937
}

Semantic roles & 50–950 ramp

primary

#963728

secondary

#5FAFBB

accent

#CCE147

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #963728

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →