#963727#963727

#963727 is a mid, vivid red. Relative luminance 0.094; OKLCH L 46.9% C 0.131 H 31.8°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#963727
RGB	rgb(150, 55, 39)
HSL	hsl(9, 59%, 37%)
HSV	hsv(9, 74%, 59%)
CMYK	cmyk(0%, 63.3%, 74%, 41.2%)
CIE-LAB	lab(36.68, 38.94, 30.60)
CIE-LCH	lch(36.68, 49.53, 38.16°)
OKLab	oklab(46.9% 0.1115 0.0692)
OKLCH	oklch(46.9% 0.131 31.8)
XYZ	xyz(14.3116, 9.3649, 2.9731)
Luminance	0.0936 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963727 #278696

analogous

#96274E #963727 #966F27

triadic

#963727 #279637 #372796

tetradic

#963727 #4E9627 #278696 #6F2796

square

#963727 #4E9627 #278696 #6F2796

split-complementary

#963727 #27966F #274E96

monochromatic

#35130E #65251A #963727 #C74934 #D67261

Accessibility & contrast

On white

7.31

#963727 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#963727 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963727

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963727	#FFFFFF	#000000	##FFFFFF
##963727	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514925

Deuteranopia (green-blind)

#695E24

Tritanopia (blue-blind)

#A52034

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963727;
/* rgb */ color: rgb(150, 55, 39);
/* oklch */ color: oklch(46.9% 0.131 31.8);

Tailwind

colors: {
  custom: {
    50: '#bc7262',
    500: '#963727',
    950: '#000000',
  },
}

SCSS

$custom: #963727;
$custom-light: #bc7262;
$custom-dark: #000000;

JSON

{
  "hex": "#963727",
  "rgb": {
    "r": 150,
    "g": 55,
    "b": 39
  },
  "hsl": {
    "h": 8.649,
    "s": 58.73,
    "l": 37.059
  },
  "oklch": {
    "l": 0.46895,
    "c": 0.13122,
    "h": 31.8
  },
  "luminance": 0.09363
}

Semantic roles & 50–950 ramp

primary

#963727

secondary

#5DAEBC

accent

#CBE246

background

#FCF7F5

surface

#F8EDEA

border

#D1C8C6

text

#130805

muted

#827B79

Preview Lab

Preview with #963727

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →