#963723#963723

#963723 is a mid, vivid red. Relative luminance 0.093; OKLCH L 46.8% C 0.132 H 33.6°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#963723
RGB	rgb(150, 55, 35)
HSL	hsl(10, 62%, 36%)
HSV	hsv(10, 77%, 59%)
CMYK	cmyk(0%, 63.3%, 76.7%, 41.2%)
CIE-LAB	lab(36.63, 38.76, 32.84)
CIE-LCH	lch(36.63, 50.80, 40.27°)
OKLab	oklab(46.84% 0.1101 0.0731)
OKLCH	oklch(46.84% 0.132 33.6)
XYZ	xyz(14.2488, 9.3398, 2.6422)
Luminance	0.0934 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963723 #238296

analogous

#962349 #963723 #967123

triadic

#963723 #239637 #372396

tetradic

#963723 #499623 #238296 #712396

square

#963723 #499623 #238296 #712396

split-complementary

#963723 #239671 #234996

monochromatic

#33130C #642517 #963723 #C8492F #D9715B

Accessibility & contrast

On white

7.32

#963723 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#963723 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963723

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963723	#FFFFFF	#000000	##FFFFFF
##963723	1.00	7.32	2.87	7.32
#FFFFFF	7.32	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514920

Deuteranopia (green-blind)

#695E20

Tritanopia (blue-blind)

#A52033

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963723;
/* rgb */ color: rgb(150, 55, 35);
/* oklch */ color: oklch(46.8% 0.132 33.6);

Tailwind

colors: {
  custom: {
    50: '#bc725f',
    500: '#963723',
    950: '#000000',
  },
}

SCSS

$custom: #963723;
$custom-light: #bc725f;
$custom-dark: #000000;

JSON

{
  "hex": "#963723",
  "rgb": {
    "r": 150,
    "g": 55,
    "b": 35
  },
  "hsl": {
    "h": 10.435,
    "s": 62.162,
    "l": 36.275
  },
  "oklch": {
    "l": 0.46844,
    "c": 0.13216,
    "h": 33.6
  },
  "luminance": 0.09338
}

Semantic roles & 50–950 ramp

primary

#963723

secondary

#58ABBD

accent

#C9E543

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #963723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →