#96344D#96344D
#96344D is a mid, vivid pink. Relative luminance 0.095; OKLCH L 47.3% C 0.132 H 8.2°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).
Color values
| HEX | #96344D |
|---|---|
| RGB | rgb(150, 52, 77) |
| HSL | hsl(345, 49%, 40%) |
| HSV | hsv(345, 65%, 59%) |
| CMYK | cmyk(0%, 65.3%, 48.7%, 41.2%) |
| CIE-LAB | lab(36.89, 43.11, 7.24) |
| CIE-LCH | lch(36.89, 43.71, 9.53°) |
| OKLab | oklab(47.29% 0.1311 0.0188) |
| OKLCH | oklch(47.29% 0.132 8.2) |
| XYZ | xyz(15.1464, 9.4777, 8.0515) |
| Luminance | 0.0948 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Light Burgundy
#A8415B
ΔE00 5.00
Berry
#990F4B
ΔE00 5.54
Light Maroon
#A24857
ΔE00 5.64
Purplish Red
#B0054B
ΔE00 5.82
Raspberry (survey)
#B00149
ΔE00 5.93
Purple Red
#990147
ΔE00 6.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96344D #34967D
analogous
#96347E #96344D #964C34
triadic
#96344D #4D9634 #344D96
tetradic
#96344D #7E9634 #34967D #4C3496
square
#96344D #7E9634 #34967D #4C3496
split-complementary
#96344D #34964C #347E96
monochromatic
#3B141E #692436 #96344D #BF4866 #CF758C
Accessibility & contrast
On white
7.25
#96344D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.90
#96344D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96344D
7.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96344D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96344D | 1.00 | 7.25 | 2.90 | 7.25 |
| #FFFFFF | 7.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.90 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#494A4E
Deuteranopia (green-blind)
#635E4B
Tritanopia (blue-blind)
#A3263E
Achromatopsia (no color)
#575757
Design tokens & code
CSS
--color: #96344d; /* rgb */ color: rgb(150, 52, 77); /* oklch */ color: oklch(47.3% 0.132 8.2);
Tailwind
colors: {
custom: {
50: '#b9717e',
500: '#96344d',
950: '#000000',
},
}SCSS
$custom: #96344d; $custom-light: #b9717e; $custom-dark: #000000;
JSON
{
"hex": "#96344d",
"rgb": {
"r": 150,
"g": 52,
"b": 77
},
"hsl": {
"h": 344.694,
"s": 48.515,
"l": 39.608
},
"oklch": {
"l": 0.47288,
"c": 0.13245,
"h": 8.2
},
"luminance": 0.09476
}Semantic roles & 50–950 ramp
primary
#96344D
secondary
#6EB8A5
accent
#D8B550
background
#FBF7F7
surface
#F7EDEE
border
#D0C8C9
text
#12080A
muted
#817B7C