#963445#963445

#963445 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.1% C 0.131 H 13.4°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#963445
RGB	rgb(150, 52, 69)
HSL	hsl(350, 49%, 40%)
HSV	hsv(350, 65%, 59%)
CMYK	cmyk(0%, 65.3%, 54%, 41.2%)
CIE-LAB	lab(36.69, 42.37, 12.07)
CIE-LCH	lch(36.69, 44.06, 15.89°)
OKLab	oklab(47.08% 0.1279 0.0304)
OKLCH	oklch(47.08% 0.131 13.4)
XYZ	xyz(14.8811, 9.3716, 6.6543)
Luminance	0.0937 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963445 #349685

analogous

#963476 #963445 #965434

triadic

#963445 #459634 #344596

tetradic

#963445 #769634 #349685 #543496

square

#963445 #769634 #349685 #543496

split-complementary

#963445 #349654 #347696

monochromatic

#3B141B #692430 #963445 #BF485D #CF7585

Accessibility & contrast

On white

7.31

#963445 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#963445 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963445

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963445	#FFFFFF	#000000	##FFFFFF
##963445	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4A45

Deuteranopia (green-blind)

#645E43

Tritanopia (blue-blind)

#A4233B

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963445;
/* rgb */ color: rgb(150, 52, 69);
/* oklch */ color: oklch(47.1% 0.131 13.4);

Tailwind

colors: {
  custom: {
    50: '#ba7178',
    500: '#963445',
    950: '#000000',
  },
}

SCSS

$custom: #963445;
$custom-light: #ba7178;
$custom-dark: #000000;

JSON

{
  "hex": "#963445",
  "rgb": {
    "r": 150,
    "g": 52,
    "b": 69
  },
  "hsl": {
    "h": 349.592,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47076,
    "c": 0.13143,
    "h": 13.4
  },
  "luminance": 0.0937
}

Semantic roles & 50–950 ramp

primary

#963445

secondary

#6EB8AB

accent

#D8C050

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#120809

muted

#817B7B

Preview Lab

Preview with #963445

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →