#963443#963443

#963443 is a mid, vivid red. Relative luminance 0.093; OKLCH L 47.0% C 0.131 H 14.7°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#963443
RGB	rgb(150, 52, 67)
HSL	hsl(351, 49%, 40%)
HSV	hsv(351, 65%, 59%)
CMYK	cmyk(0%, 65.3%, 55.3%, 41.2%)
CIE-LAB	lab(36.64, 42.20, 13.28)
CIE-LCH	lch(36.64, 44.24, 17.46°)
OKLab	oklab(47.03% 0.127 0.0333)
OKLCH	oklch(47.03% 0.131 14.7)
XYZ	xyz(14.8201, 9.3472, 6.3329)
Luminance	0.0935 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963443 #349687

analogous

#963474 #963443 #965634

triadic

#963443 #439634 #344396

tetradic

#963443 #749634 #349687 #563496

square

#963443 #749634 #349687 #563496

split-complementary

#963443 #349656 #347496

monochromatic

#3B141A #69242F #963443 #BF485A #CF7583

Accessibility & contrast

On white

7.32

#963443 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#963443 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963443

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963443	#FFFFFF	#000000	##FFFFFF
##963443	1.00	7.32	2.87	7.32
#FFFFFF	7.32	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4943

Deuteranopia (green-blind)

#655E41

Tritanopia (blue-blind)

#A4223A

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #963443;
/* rgb */ color: rgb(150, 52, 67);
/* oklch */ color: oklch(47.0% 0.131 14.7);

Tailwind

colors: {
  custom: {
    50: '#ba7177',
    500: '#963443',
    950: '#000000',
  },
}

SCSS

$custom: #963443;
$custom-light: #ba7177;
$custom-dark: #000000;

JSON

{
  "hex": "#963443",
  "rgb": {
    "r": 150,
    "g": 52,
    "b": 67
  },
  "hsl": {
    "h": 350.816,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47027,
    "c": 0.13132,
    "h": 14.7
  },
  "luminance": 0.09345
}

Semantic roles & 50–950 ramp

primary

#963443

secondary

#6EB8AC

accent

#D8C350

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #963443

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →