#963443#963443

#963443 is a mid, vivid red. Relative luminance 0.093; OKLCH L 47.0% C 0.131 H 14.7°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX#963443
RGBrgb(150, 52, 67)
HSLhsl(351, 49%, 40%)
HSVhsv(351, 65%, 59%)
CMYKcmyk(0%, 65.3%, 55.3%, 41.2%)
CIE-LABlab(36.64, 42.20, 13.28)
CIE-LCHlch(36.64, 44.24, 17.46°)
OKLaboklab(47.03% 0.127 0.0333)
OKLCHoklch(47.03% 0.131 14.7)
XYZxyz(14.8201, 9.3472, 6.3329)
Luminance0.0935 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#963443 #349687
analogous
#963474 #963443 #965634
triadic
#963443 #439634 #344396
tetradic
#963443 #749634 #349687 #563496
square
#963443 #749634 #349687 #563496
split-complementary
#963443 #349656 #347496
monochromatic
#3B141A #69242F #963443 #BF485A #CF7583

Accessibility & contrast

On white

7.32
#963443 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.87
#963443 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963443
7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##963443#FFFFFF#000000##FFFFFF
##9634431.007.322.877.32
#FFFFFF7.321.0021.001.00
#0000002.8721.001.0021.00
##FFFFFF7.321.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4B4943
Deuteranopia (green-blind)
#655E41
Tritanopia (blue-blind)
#A4223A
Achromatopsia (no color)
#565656

Design tokens & code

CSS
--color: #963443;
/* rgb */ color: rgb(150, 52, 67);
/* oklch */ color: oklch(47.0% 0.131 14.7);
Tailwind
colors: {
  custom: {
    50: '#ba7177',
    500: '#963443',
    950: '#000000',
  },
}
SCSS
$custom: #963443;
$custom-light: #ba7177;
$custom-dark: #000000;
JSON
{
  "hex": "#963443",
  "rgb": {
    "r": 150,
    "g": 52,
    "b": 67
  },
  "hsl": {
    "h": 350.816,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47027,
    "c": 0.13132,
    "h": 14.7
  },
  "luminance": 0.09345
}

Semantic roles & 50–950 ramp

primary
#963443
secondary
#6EB8AC
accent
#D8C350
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B

Preview Lab

Preview with #963443

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#963443 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva