#963441#963441
#963441 is a mid, vivid red. Relative luminance 0.093; OKLCH L 47.0% C 0.131 H 15.9°. Best body text is #FFFFFF at 7.33:1 contrast (WCAG AA passes).
Color values
| HEX | #963441 |
|---|---|
| RGB | rgb(150, 52, 65) |
| HSL | hsl(352, 49%, 40%) |
| HSV | hsv(352, 65%, 59%) |
| CMYK | cmyk(0%, 65.3%, 56.7%, 41.2%) |
| CIE-LAB | lab(36.60, 42.04, 14.49) |
| CIE-LCH | lch(36.60, 44.46, 19.02°) |
| OKLab | oklab(46.98% 0.1262 0.0361) |
| OKLCH | oklch(46.98% 0.131 15.9) |
| XYZ | xyz(14.7611, 9.3236, 6.0223) |
| Luminance | 0.0932 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 5.18
Cranberry
#9E003A
ΔE00 5.91
Light Maroon
#A24857
ΔE00 6.09
Light Burgundy
#A8415B
ΔE00 6.99
Raspberry (survey)
#B00149
ΔE00 7.24
Purplish Red
#B0054B
ΔE00 7.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#963441 #349689
analogous
#963472 #963441 #965834
triadic
#963441 #419634 #344196
tetradic
#963441 #729634 #349689 #583496
square
#963441 #729634 #349689 #583496
split-complementary
#963441 #349658 #347296
monochromatic
#3B141A #69242D #963441 #BF4858 #CF7581
Accessibility & contrast
On white
7.33
#963441 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.86
#963441 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #963441
7.33:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##963441 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##963441 | 1.00 | 7.33 | 2.86 | 7.33 |
| #FFFFFF | 7.33 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.86 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.33 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4C4941
Deuteranopia (green-blind)
#655E3F
Tritanopia (blue-blind)
#A42239
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #963441; /* rgb */ color: rgb(150, 52, 65); /* oklch */ color: oklch(47.0% 0.131 15.9);
Tailwind
colors: {
custom: {
50: '#ba7175',
500: '#963441',
950: '#000000',
},
}SCSS
$custom: #963441; $custom-light: #ba7175; $custom-dark: #000000;
JSON
{
"hex": "#963441",
"rgb": {
"r": 150,
"g": 52,
"b": 65
},
"hsl": {
"h": 352.041,
"s": 48.515,
"l": 39.608
},
"oklch": {
"l": 0.46979,
"c": 0.13126,
"h": 15.9
},
"luminance": 0.09322
}Semantic roles & 50–950 ramp
primary
#963441
secondary
#6EB8AE
accent
#D8C650
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B