#963423#963423

#963423 is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.4% C 0.135 H 32.1°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#963423
RGB	rgb(150, 52, 35)
HSL	hsl(9, 62%, 36%)
HSV	hsv(9, 77%, 59%)
CMYK	cmyk(0%, 65.3%, 76.7%, 41.2%)
CIE-LAB	lab(36.11, 40.16, 32.27)
CIE-LCH	lch(36.11, 51.52, 38.79°)
OKLab	oklab(46.45% 0.1144 0.0719)
OKLCH	oklch(46.45% 0.135 32.1)
XYZ	xyz(14.1106, 9.0634, 2.5962)
Luminance	0.0906 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963423 #238596

analogous

#96234C #963423 #966E23

triadic

#963423 #239634 #342396

tetradic

#963423 #4C9623 #238596 #6E2396

square

#963423 #4C9623 #238596 #6E2396

split-complementary

#963423 #23966E #234C96

monochromatic

#33120C #642317 #963423 #C8452F #D96D5B

Accessibility & contrast

On white

7.47

#963423 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#963423 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963423

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963423	#FFFFFF	#000000	##FFFFFF
##963423	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4721

Deuteranopia (green-blind)

#685D20

Tritanopia (blue-blind)

#A51A31

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #963423;
/* rgb */ color: rgb(150, 52, 35);
/* oklch */ color: oklch(46.4% 0.135 32.1);

Tailwind

colors: {
  custom: {
    50: '#bc705f',
    500: '#963423',
    950: '#000000',
  },
}

SCSS

$custom: #963423;
$custom-light: #bc705f;
$custom-dark: #000000;

JSON

{
  "hex": "#963423",
  "rgb": {
    "r": 150,
    "g": 52,
    "b": 35
  },
  "hsl": {
    "h": 8.87,
    "s": 62.162,
    "l": 36.275
  },
  "oklch": {
    "l": 0.46449,
    "c": 0.13515,
    "h": 32.1
  },
  "luminance": 0.09061
}

Semantic roles & 50–950 ramp

primary

#963423

secondary

#58AEBD

accent

#CDE543

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #963423

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →